Message From GMAC Leadership

 3/18/2020

Our hearts and thoughts go out to the people who have been affected by the unprecedented event of the COVID-19 (coronavirus) pandemic. The staff at GMAC has been working diligently to respond to this situation so we can continue to deliver on our Mission: To provide the tools and information necessary for schools and talent to discover and evaluate each other.

Please note the following updates:

GMAC ASSESSMENTS – Increased flexibility and alternatives

As GMAT™ and Executive Assessment testing remains suspended in several global locations, we are actively exploring temporary online alternatives to support the delivery of our assessment solutions in regions impacted by test center closures. We aim to provide these options by mid-April, if not sooner, so that schools can meet May deadlines for application decisions.  We will share more detailed information with schools and candidates in the coming weeks.

For test-takers affected by closures, we are reaching out directly to provide full refunds and/or assist in proactively managing appointments. To offer further flexibility for all our test-takers we are waiving reschedule fees. Furthermore, test-takers with a score from a previous GMAT™ exam whose rescheduled appointment was impacted by global test center closures have been extended the opportunity to reinstate previous scores and send one additional score report for free.

The candidate resource page on mba.com can be found here: https://www.mba.com/articles-and-announcements/announcements/update-on-coronavirus

GMAC CONNECT – Enhanced virtual capabilities

We remain committed to providing schools with the opportunity to connect with prospective students, while balancing this with the need to ensure the safety and well-being of the community of schools and prospective students that we serve.  For this reason, our MBA Tour team made the choice to cancel the Asia Spring Tour along with parts of the Latin America Tour, in all cases working closely with the schools who were impacted by these cancellations.  

Looking ahead, we are actively working on ways to provide flexibility and alternative solutions during these uncertain times. First, we are adjusting our cancellation policies to provide more flexibility for the Summer/ Fall Tour season. Second, we are piloting a Virtual Meet-up Event on March 25 for those schools who were a part of our cancelled Jakarta Spring Event. We will leverage the learnings from this event to develop a potential alternative virtual option if needed in the summer.

Our GMASS, content services and advertising programs on mba.com and businessbecause.com are unaffected by the situation. We anticipate that these methods of digital outreach will become even more important in these times. Our teams will continue to work closely with schools to understand your marketing and recruitment needs and provide recommendations about how to best utilize these channels to address them. Information on content and advertising options can be found here: https://www.gmac.com/reach-and-recruit-students/promotional-opportunities/gmac-media-solutions

GMAC RESEARCH – understanding the impact of coronavirus

We recognize that unprecedented times require unprecedented insights. Our research program has historically been a standard in our community and many of you rely on it to provide the data and insights that you need to guide your decision making. We are continuing to expand this program with additional studies about how the coronavirus situation may affect candidates plans to apply to schools. Our core research programs, such as the annual Application Trends survey, remain on track.

https://www.gmac.com/market-intelligence-and-research

GMAC CONFERENCES – following government directives

Conferences are one area that are the most directly affected as we all reduce travel and increase social distances. Our European Admissions Institute – scheduled for April – will move to a yet to be determined date later in the year. Although our plans are to move forward with our Annual Conference in mid-June, we are closely monitoring directives from governments and global organizations and will decide as appropriate.

GMAC OPERATIONS – ensuring the health and safety of staff

We remain very concerned about the health and welfare of GMAC staff during these times, as well as our social responsibility to reduce spread. We have cancelled all international and non-essential domestic travel. Our offices are at phase 1 of our CV response plan; reducing office density by half through enhanced telework. These changes could adversely impact some of our response times to you, and I ask for your understanding on this.

Please contact your Market Development Manager with questions or if we can be of support. Thank you.