Customer Success Stories

Solutions that address your school’s marketing and recruitment goals at all stages along the journey

Customers describe the benefits of GMAC Connect’s suite of solutions to recruit MBA and Master’s candidates:

Rebecca Mallen-Churchill, Director of Recruitment, W.P. Carey Business School, Arizona State University, discusses how the virtual MBA Tour events helped keep ASU on the map.

 

Tomofumi Nishida, Deputy Director, IESE Business School, shares his successful outcomes with Meet-ups and MBA Talks at the MBA Tour events.

 

Mario Tabarini, Guidance and Recruitment Manager, Bocconi, explains how he uses a multi-channel approach to reach candidates during unusual times.

 

James Kent, Marketing Manager, CEIBS, created a successful email lead nurturing campaign to reach the right candidates.

 

Cameron Collins, Senior Marketing Manager, Vanderbilt University, leveraged GMASS to provide a cost-effective source of leads.

 

Vivien shares her MBA Tour strategy and best practices around post-leads.

 

Chris from Syracuse University shares his experiences with The MBA Tour Resume Clinic

 

IESE Business School: Watch their story

 

Robinson College of Business: Watch their story