Undergrad Recruitment Toolkit

A comprehensive guide to recruiting undergrads into graduate business programs

Grow your domestic pipeline with this comprehensive set of strategies, tools, and best practices to quickly create an outreach program on your campus.

Start here:

  1. View the Reach and Recruit Undergrads webinar
  2. Peruse GMAC’s best practices and strategies around undergrad outreach
  3. Browse our comprehensive resources and tools
  4. Get a customized profile of your undergrad test takers
  5. Get started!


"We use GMAC’s collateral (Roadmap to B-School, GMAT Plan) for undergrads when promoting our deferred admissions program, the Future Year Scholars Program. College students consistently tell us how much they appreciate learning that their GMAT scores are good for 5 years and are likely to get higher scores because they’re in “test taking mode.” We want college students to know that taking the exam as an undergrad will only give them more options down the road."
Katherine Alford, Senior Associate Director of Admissions, University of Virginia Darden School of Business

"We work collaboratively with GMAC to promote exclusive undergraduate pricing for both business and non-business majors to emphasize the value of testing early and to help students plan for their future education."
Jennifer Slesinski, Associate Director of Admissions and Recruiting, University of Minnesota Carlson School of Management

"I was able to activate the influencer network on campus as a GMAT ambassador, speaking with student groups and faculty, providing resources to Career Services, engaging in authentic social media, and driving other grassroots marketing tactics that gathered leads and increased awareness of business school on campus."
Joe Balayti, former GMAT Ambassador, University of Illinois, Urbana-Champaign MBA 2019, Gies College of Business