Recruiting Tips for Specific Audiences

Bring together the necessary perspectives to solve today's business challenges.

Recruiting specific audiences lets you enrich your classroom with a multitude of perspectives and experiences.

Future entrepreneurs, active military personnel and veterans, and women are leading the way.

  • Entrepreneurs: more than 11,000 GMAT test takers indicated entrepreneurship as their intended concentration in Testing Year 2016. 
  • US Military: members of the US armed forces have the leadership and team-building skills that fit in well with the strategic and analytical education that today’s graduate management programs provide.
  • Women: this population segment represents one of the fastest growing groups of graduate management students. In Testing Year 2016, 118,027 women sat for the GMAT exam, accounting for 45.2 percent of all test takers.

We offer tools, research, and market data that will help you recruit successfully within these important audiences.