Insight Reports
In-depth analysis of key GME topics, such as country-level deep dives into prospective students’ interests and demand.
The Candidate Landscape for U.S. Graduate Management Education
This report combines data from U.S. Census Bureau, the National Center for Education Statistics, and the GMAC 2025 Prospective Students Survey (PSS) to provide clear, actionable insights into the U.S. GME candidate market. From a detailed, longitudinal look into the motivations, preferences, and decision-making behaviors of prospective U.S. business school students to data on the size of the U.S. candidate market now and into the future, this report goes beyond what GMAC provides for free to provide detailed insights into the current state of the U.S. candidate market and outlines targeted marketing tactics by exploring candidates’ decision-making processes and post-GME career goals.
Before you complete your purchase, please review the GMAC Terms of Use. By completing the purchase below, you, on behalf of your institution, agree to the terms set forth in the GMAC Terms of Use.
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Why they choose you (and why they don’t): Understanding graduate applicant decisions
Using responses from almost 34,000 global GME candidates (including 6,200 participants in 2024 and the first half of 2025, together with longitudinal data from 27,600 candidates from 2019 to 2023), this report delivers a comprehensive view of why candidates choose (and why they don’t) specific business programs. Part I of the report provides an overview of candidates’ decision-making processes worldwide, addressing questions such as why candidates are interested in graduate management education (GME), what factors are most important to program selection, and what resources they use when researching GME. Part II provides a deep dive into candidate profiles and decision-making by their preferred program type, and Part III provides detailed candidate demographic and decision-making profiles by region of residence.
Before you complete your purchase, please review the GMAC Terms of Use. By completing the purchase below, you, on behalf of your institution, agree to the terms set forth in the GMAC Terms of Use.
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Two-Report Bundle
Purchase both The Candidate Landscape for U.S. Graduate Management Education and Why they choose you (and why they don’t): Understanding graduate applicant decisions at the same time to receive a bundle discount.
Before you complete your purchase, please review the GMAC Terms of Use. By completing the purchase below, you, on behalf of your institution, agree to the terms set forth in the GMAC Terms of Use.
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Contact Us
If you have any questions or if you want to explore options and find the right fit for your institution, please contact the GMAC Research Department at research@gmac.com.