Insight Reports
In-depth analysis of key GME topics, like country-level deep dives into prospective students’ interests and demand.
GMAC Terms of Use
Click here to purchase
The Candidate Landscape for U.S. Graduate Management Education
Using data from the U.S. Census Bureau, the National Center for Education Statistics, and the GMAC 2025 Prospective Students Survey (PSS), this report estimates the size of the U.S. candidate pipeline, examines candidates’ application and financing plans, and outlines targeted marketing tactics by exploring candidates’ decision-making processes and post-GME career goals.
Click here to purchase
Why they choose you (and why they don’t): Understanding graduate applicant decisions
Using responses from almost 34,000 global GME candidates (including 6,200 participants in 2024 and the first half of 2025, together with longitudinal data from 27,600 candidates from 2019 to 2023), this report delivers a comprehensive view of why candidates choose (and why they don’t) the specific business programs. Part I of the report provides an overview of candidates’ decision-making processes worldwide, addressing questions such as why candidates are interested in graduate management education (GME), what factors are most important to program selection, and what resources they use when researching GME. Part II dives into candidate profiles and decision-making by their preferred program type, and Part III examines candidate profiles and decision-making by their region of residence.
Click here to purchase
Bundle
Click here to purchase