Connect with right-fit candidates based on your program’s unique needs.
GMAC Connect helps schools reach the largest qualified, global candidate pool interested in pursuing an MBA or Business Master’s degree. Customize our suite of discovery and engagement solutions which combine the power and reach of GMAC Media, The MBA Tour and GMASS.
Why GMAC Connect
- Reach the largest pool of global, qualified candidates through an integrated, omnichannel approach at all stages along the journey
- Leverage 65+ years of data science, industry research and market expertise
- Receive trusted advice from a fellow member of the Graduate Management Education community
Data is at the core of GMAC Connect
The GMAC Connect suite of services draws on our 65+ years of research and data to provide school professionals with targeted opportunities that are exclusively designed to connect with graduate management education talent. Our market intelligence and reach are unparalleled in the graduate management education industry and include mba.com, BusinessBecause.com, The MBA Tour, Inc. and our assessment portfolio comprising the GMAT exam - the most widely used graduate business school assessment, the NMAT by GMAC™ and the Executive Assessment.

The Power of GMAC Connect
Solutions that address your school’s marketing and recruitment goals at all stages along the journey
Advertising and Content
Reach the right audience and tell your story with GMAC Media Solutions.
Lead Generation and Segmentation
Find and target right-fit candidates for your programs with GMASS.
Experiential Recruitment
Make personal connections on The MBA Tour.
We will tailor a solution to your needs. Talk to us.