GMAC Connect Offers Marketing Advice and Best Practices

Receive trusted advice from a fellow member of the Graduate Management Education community

GMAC Connect presents solutions that address your school’s marketing and recruitment goals at all stages along the journey. Welcome to our content library of webinars and articles full of helpful marketing advice and best practices tailored to graduate management programs.


[WEBINAR] Reach Candidates Earlier Using New GMASS Early Prospect Leads

Learn how the new GMASS early prospect leads can benefit your program by reaching candidates earlier in their decision-making process. Click to view the webinar and hear about shared success story from University of California, Irvine.

July 23, 2020

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[BLOG] Pivoting Your Marketing Messages Amid Constant Change

How to quickly pivot your messaging to make it relevant for the candidates in real-time?

May 27, 2020

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[WEBINAR] How to Pivot Your Marketing Messages Amidst Constant Change

GMAC will share our most up-to-date findings and candidate insights and offer best practice advice on how to pivot your marketing messages to respond to the ever-evolving situation.

May 7, 2020

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[WEBINAR] How to Create a Winning Content Marketing Strategy

In a crowded market for graduate management education, good content marketing helps connect business schools with prospective students. But how do you create an effective content marketing strategy?

March 24, 2020

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[BLOG] 5 Steps to Creating a Winning Content Marketing Strategy

In a crowded market for graduate management education, good content marketing helps connect business schools with prospective students. But how do you create an effective content marketing strategy?

March 23, 2020

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[WEBINAR] How to Use Email Marketing More Effectively in Recruiting

One of the most effective methods to create personal connections with top business school candidates is email marketing. In fact, 92% of candidates chose email as their preferred channel for school communications in a recent survey.

Feb 25, 2020

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