GMAC Connect Offers Marketing Advice and Best Practices

Receive trusted advice from a fellow member of the Graduate Management Education community

GMAC Connect presents solutions that address your school’s marketing and recruitment goals at all stages along the journey. Welcome to our content library of webinars and articles full of helpful marketing advice and best practices tailored to graduate management programs.


[BLOG] Debunking Five Myths About Data Privacy For B-School Marketers

Are your marketing and recruitment campaigns compliant with the latest data and privacy rules? Our latest blog will explain the common misconceptions and how you can avoid them.

May 16, 2022

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[WEBINAR] 5 Things You Need to Know about GMASS in 2022

Learn how to make the most of your GMASS leads and get the inside scoop on the latest enhancements to candidate profiles with new premium insights! Gain an understanding from the experts on connecting with prospective candidates and start building your next cohort with qualified candidates through GMASS.

May 11, 2022

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[WEBINAR] Demystifying privacy in your marketing and advertising campaigns

Are you familiar with the ever-changing privacy regulations and implications? Are your marketing and recruitment campaigns compliant? This webinar will increase your comfort level through practical approaches to acting within the guidelines and understanding the world of privacy, consent and data management.

April 26, 2022

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[BLOG] In-Person Recruitment Events are Back – and Maybe Even Better Than Ever

We speak to the Director of Events at The MBA Tour, Maggie Andrews, about the return to in-person recruitment and whether pandemic innovation is here to stay.

April 7, 2022

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[BLOG] Four Ways to Attract Women to Management Degrees

Is your messaging to prospective female applicants impactful? Our latest blog discusses women’s motivations when considering graduate business programs and how you can maximize your outreach efforts.

March 23, 2022

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[Webinar] What you need to know about women interested in pursuing a management degree

Are you curious about learning more what women pursuing a graduate business degree are looking for in a program? Access our webinar to hear directly from members of the GMAC Connect team and Krystal Brooks, Director, Academic Partnerships, from the Forte Foundation. as they share all the latest information about these women. Including GMAC and Forte data, pipeline insights, and 2022 initiatives aimed at educating more women about the value of a business degree.

March 8, 2022

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[BLOG] Boost Your Recruiting Plans in 2022 – 5 Things You Need to Know

It’s been another disruptive year for graduate management education (GME). Between travel restrictions, hybrid learning, and limitations on face-to-face events, how you connect with and engage candidates is constantly changing. So, what’s next?

February 2, 2022

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[BLOG] 4 Ways to Use Tours to Meet Your 2022 Candidate Recruitment Goals

With recruiting season in full swing, the upcoming MBA Tour events can help you build successful strategies and reach your recruiting goals.

December 8, 2021

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[WEBINAR] 5 Things You Need to Know That Will Boost Your Recruiting Plans in 2022

Access the recording to to learn about the latest reports, trends and data, and hear directly from the GMAC Connect Media Solutions team as they share what they know about the bigger audience and what works best when talking with candidates.

December 7, 2021

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[WEBINAR] Finding the Right Solutions for Your 2022 Recruitment Strategy (Asia-Pacific)

Access the recording to hear The MBA Tour team members share candidate insights and how each tour solution can benefit your upcoming recruitment strategies. Also hear about best practices from your other school colleagues as they share their success stories.

November 9, 2021

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[WEBINAR] Finding the Right Solutions for Your 2022 Recruitment Strategy (Americas/EU)

Access the recording to hear The MBA Tour team members share candidate insights and how each tour solution can benefit your upcoming recruitment strategies. Also hear about best practices from your other school colleagues as they share their success stories.

November 9, 2021

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[VIDEO] James Kent, China Europe International Business School – GMASS Solution Story

Hear how James Kent, Marketing Manager, CEIBS, created a successful email lead nurturing campaign to reach the right candidates.

October 28, 2021

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[VIDEO] Cameron Collins, Vanderbilt University – GMASS Solution Story

Hear how Cameron Collins, Senior Marketing Manager, Vanderbilt University, leveraged GMASS to provide a cost-effective source of leads.

October 28, 2021

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[BLOG] Five Strategies for Success

Learn how to successfully use GMASS to help you reach, engage, and recruit the right candidates for your business school.

October 6, 2021

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[WEBINAR] Are Your Messages Breaking Through the Noise This Recruiting Season? (Asia-Pacific)

Access the webinar to learn about current email trends and how to combat the noise with GMASS best practices. And hear how CEIBS maximizes their GMASS strategy.

September 28, 2021

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[WEBINAR] Are Your Messages Breaking Through the Noise This Recruiting Season? (Americas/Europe)

Access the webinar to learn about current email trends and how to combat the noise with GMASS best practices. And hear how Vanderbilt University maximizes their GMASS strategy.

September 28, 2021

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[WEBINAR] Is Your School’s Marketing Ready For the New Google Algorithm in June?

Access the webinar to learn about Mastering SEO for GME in 2021 and the 5 key tips for growth.

May 25, 2021

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[VIDEO] Vivien Francis, Asia School of Business – The MBA Tour Solution Story.

Hear how Vivien Francis, Admissions Marketing Manager, Asia School of Business, successfully pivoted their in-person MBA Tour strategy for virtual tours.

April 28, 2021

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[VIDEO] Chris Wszalek, Syracuse University – The MBA Tour Solution

Hear how Chris Wszalek, Executive Director of Graduate Admissions and Student Recruitment, Whitman School of Management, Syracuse University is continually trying new marketing strategies to build the school’s brand awareness. One new tactic they tried this year was the Resume Clinic, which they piloted during The MBA Tour in February.

April 28, 2021

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[WEBINAR] Keeping Your Brand From Getting Left Behind (Europe/Americas Session)

Is your brand keeping up in 2021? Access the webinar to hear direct from your colleagues how they are maximizing their presence with The MBA Tour virtual features.

April 27, 2021

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[WEBINAR] Keeping Your Brand From Getting Left Behind (Asia-PacificSession)

Is your brand keeping up in 2021? Access the webinar to hear direct from your colleagues how they are maximizing their presence with The MBA Tour virtual features.

April 27, 2021

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[WEBINAR] Hidden Gems within the GMASS Search Service

Discover hidden gems within the GMASS Search Service that you may be overlooking to engage more with potential candidates. Access our webinar recording to learn how using unique data can transform your messages.

March 23, 2021

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[BLOG] 5 Ways to Evolve Your Marketing Mix in 2021  You Don’t Want to Miss

In a world gripped by a pandemic, schools should look to change their marketing mix and find new strategies which suit the new virtually focused world.

March 10, 2021

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[WEBINAR] Evolving the Marketing Mix with Tightened Budgets and Changing Priorities

In a fast-moving and unprecedented market, we’ll look at the drivers of change and offer some ideas on how to make the most of your time and budget in the current (and future) environment. Hear direct from IE Business School on the challenges they faced and the new approaches they have made in response; as well as Andy Roughton, GMAC Media Solutions, as he discusses what schools are saying to them, and offers some ideas that have worked for others.

Feb 25, 2021

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[WEBINAR] Why Virtual GME Recruiting Should Be Part of Your Strategy in 2021

Plan for a successful 2021 by implementing lessons learned and new best practices in the virtual recruiting arena. Access our webinar recording to learn about the marketing benefits and brand exposure available with the virtual tours.

Dec 8, 2020

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[WEBINAR] Lessons Learned from a Challenging Year – 3 Easy Ideas for You to Thrive in 2021

The GMAC team will provide a summary of market behavior against GMASS leads in order to highlight opportunities to engage candidates and increase your database.  Hear recommendations to finish the year strong with final candidate touchpoints and plan your 2021 brand strategies to maximize candidate engagement.

Nov 9, 2020

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[WEBINAR] Reach Candidates Earlier Using New GMASS Early Prospect Leads

Learn how the new GMASS early prospect leads can benefit your program by reaching candidates earlier in their decision-making process. Click to view the webinar and hear about shared success story from University of California, Irvine.

July 23, 2020

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[BLOG] Pivoting Your Marketing Messages Amid Constant Change

How to quickly pivot your messaging to make it relevant for the candidates in real-time?

May 27, 2020

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[WEBINAR] How to Pivot Your Marketing Messages Amidst Constant Change

GMAC will share our most up-to-date findings and candidate insights and offer best practice advice on how to pivot your marketing messages to respond to the ever-evolving situation.

May 7, 2020

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[WEBINAR] How to Create a Winning Content Marketing Strategy

In a crowded market for graduate management education, good content marketing helps connect business schools with prospective students. But how do you create an effective content marketing strategy?

March 24, 2020

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[BLOG] 5 Steps to Creating a Winning Content Marketing Strategy

In a crowded market for graduate management education, good content marketing helps connect business schools with prospective students. But how do you create an effective content marketing strategy?

March 23, 2020

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[WEBINAR] How to Use Email Marketing More Effectively in Recruiting

One of the most effective methods to create personal connections with top business school candidates is email marketing. In fact, 92% of candidates chose email as their preferred channel for school communications in a recent survey.

Feb 25, 2020

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