The marketplace for graduate management education (GME) is dynamic with schools and countries competing for talent from the world’s growing number of quality business schools. As trends continue to evolve across the globe, the need to give GME a louder, cohesive voice becomes more pressing. GMAC’s mission is rooted in helping schools and candidates better connect, and we believe there is value in actively advocating on behalf of business schools while helping more candidates realize the benefits of GME.
Through our sustained advocacy programs, we commit to:
- Promoting the economic and social importance of GME to decision makers
- Generating awareness of the value of b-school to candidates, diverse industry sectors, and other stakeholders
- Reaching more candidates and prospective candidates earlier in their journey
- Advocating for policies that support schools and candidates
- Serving as a voice for business schools to amplify the industry’s message and share the positive narrative of GME
- Creating tools, resources, and programs that schools can leverage and vehicles for engaging with our advocacy efforts globally
The three areas of focus are:
| Calling All Optimists |
Earned Media |
Public Policy |
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Engage with Us
Effective action is powered by collaboration. We encourage you to learn more about what we’re doing and contact us so we can explore how—together—we can accomplish our mutual goals, tapping into the wealth of knowledge and perspectives that business schools have on these issues. Complete the sign-up form so that we may contact you with resources, notifications, and ways to get involved.
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You can also contact us at any time at advocacy@gmac.com.
Resources
Advocating for B-School in an Evolving Landscape
Managing the narrative around graduate management education (GME) can sometimes feel like an uphill battle. It can be challenging enough to have candidates, media, and public policy makers questioning the value or highlighting the challenges faced by business schools and their programs. Then, add the global spotlight of the COVID-19 pandemic to the mix, that has only accentuated some of the challenges the industry faces. What tools do we have in our collective arsenal? Where can we focus our attention during an uncertain, evolving scenario?