Delivering a Differentiated Experience Is Top of Mind at This Year's GMAC European Conference

The European Graduate Management Education Community Gets an Opportunity to Share and Learn About Best in Class Practices in Candidate Selection, Course Delivery, and more at the Fourth Annual Event

LONDON and MADRID, SPAIN--(Marketwire - Oct 5, 2011) - The Graduate Management Admission Council (GMAC) and IE Business School today jointly announced the upcoming "Best in Class: Delivering a Differentiated Experience in a Globalised World" -- GMAC's fourth annual European conference for professionals in graduate management education. The Conference will be held on October 10-11 at one of the world's leading business schools, IE Business School, located in Madrid, Spain.

The conference brings together professionals with strategic and decision-making responsibilities in programme management, admissions, and marketing. A mix of workshops, speaker sessions, training modules, and networking sessions will enable attendees to access innovative ideas, new information, and international networks.

"The growing need for business schools to innovate and differentiate reflects the overall trend of rapid globalisation of graduate management education and the challenge this presents for candidate selection, course delivery, and new technologies," said Julia Tyler, executive vice-president of GMAC.

"In our recently released 2011 annual Application Trends Survey (PDF) we saw that international applicants make up 53 percent of full-time MBA programme applicants, on average. The Conference is designed to help business schools identify strategies and practices which help them adapt to the growing trend of internationalisation."

"This year's GMAC conference focuses on something that is important to all of us in business education -- meeting the needs of students in a unique and meaningful way," said David Bach, Professor of Strategic Management and Dean of Programs at IE Business School.

"Thus, we must endeavor to continually innovate at every stage of management education, from marketing and candidate selection to the admissions progress, from content development and delivery to the ever evolving relationship between alum and their school."

The conference will feature hands-on workshops, in-depth lectures and innovative modules by high-profile speakers, including:

  • Garrick Jones, Research Fellow at the London School of Economics and Political Science, Partner of the Ludic Group, a design led Strategy Consultancy, with over 20 years of experience working with governments and the world's largest organizations in Innovation, Business Design, Problem Solving and Cultural Transformation.
  • Newton Campos, Director of Admissions, Blended Programs, IE Business School, with over 15 years of experience in marketing for technology and educational services.
  • Giselle Weybrecht, Author of The Sustainable MBA - The Manager's Guide to Green Business.
  • Javier Munoz, MBA Admissions Director, IESE Business School.
  • David Bach, Professor of Strategy and Economic Environment, Dean of Programs, IE Business School.

For more information on the conference, please visit the GMAC Events Center


GMAC and IE Business School spokespeople are available for media comment and interview, including:

  • Julia Tyler, Executive Vice President GMAC
  • David Bach, Dean of Programs IE Business School

About GMAC

The Graduate Management Admission Council ( is a nonprofit education organization of leading graduate business schools worldwide dedicated to creating access to and disseminating information about graduate management education. GMAC is based in Reston, Virginia, and has regional offices in London (U.K.), New Delhi (India) and Hong Kong. The GMAT® exam was created in 1954 and is used by more than 5,000 graduate management programs at approximately 2,000 business schools around the world to assess applicants. The GMAT -- the only standardized test designed expressly for graduate business and management programs worldwide -- is continuously available at more than 550 test centers in over 111 countries. More information about the GMAT exam is available at

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About IE Business School

IE Business School shapes leaders that promote innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social wellbeing. Recognized as one of the world's leading business schools, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from 88 countries in its master, PhD, and executive education programs. IE students use innovative online and presential learning formats, including the IE Communities platform where they exchange knowledge and experiences with 40,000 IE graduates that currently hold management positions in some 100 countries.