The Graduate Management Admission Council Launches Reflect™ by GMAC, Powered by Hogan Assessments

A Soft Skills Assessment for Students, Career Advancement, Schools and Corporations From the Makers of the GMAT(R) Exam

RESTON, VA--(Marketwire - Feb 20, 2013) -  The Graduate Management Admission Council, in partnership with Hogan Assessments, today launched its newest product, Reflect™ by GMAC, a soft-skills solution for use by students, professionals at any stage in their careers, business schools looking to develop leadership skills in the classroom, or corporations working to identify and develop talent in the workplace.

"Until now, there have been soft-skills assessments based on hard science for corporate, school or executive-coached programs or soft-science products for individual use. Reflect is a hard-science, data-driven product developed with the individual, schools and corporations in mind," said Dave Wilson, president and CEO of GMAC. "Reflect breaks new ground in this very important career and educational development space by meeting the needs of individuals looking to advance their careers or professional education, as well as schools and corporations looking to develop the personal or professional strengths of their students or staff."

What is Reflect™ by GMAC?

Reflect is a self-administered online assessment and self-directed, soft-skills development program.

Soft skills, or competencies, are an important set of personal attributes that enhance an individual's interactions, job performance and career prospects. GMAC worked with schools, corporate recruiters and experts in soft-skills development to identify 10 competencies essential to job and career success.

Two Partners, Three Assessments, 10 Competencies, One Report, and a Library, all-in-one

To build Reflect, GMAC partnered with world-class personality assessment provider Hogan Assessment Systems, an international authority in personality assessment and consulting with more than 25 years of experience working with some of the largest, most successful companies in the world, including more than half of the Fortune 100.

By combining the powerful science of Hogan's three flagship assessments into one product, Reflect identifies individual personal and professional strengths, weaknesses and core drivers along 10 competencies essential for success. Within 45 minutes of input, users have access to an online library of articles, book summaries, and videos with actionable development advice -- based on their competency scores -- from the industry's best executive coaches. Users can also benchmark their scores against high performers in 14 job categories.

"Meaningful career development is no longer just for the executive suite," said Ryan Ross, vice president of Global Alliances at Hogan. "Through our partnership with GMAC, we are able to offer the powerful science of Hogan's personality assessments to those who will have the biggest impact on the future of organizations."

Experience the Reflect advantage: The power of getting where you want to go by knowing who you are.

The Reflect program costs $99.99 (USD) and is available worldwide at

About Hogan Assessment Systems: With more than 30 years of experience, Hogan is the global leader in providing comprehensive, research-based personality assessment and consulting. Grounded in decades of science, Hogan helps businesses dramatically reduce turnover and increase productivity by hiring the right people, developing key talent, and evaluating leadership potential.

About GMAC: The Graduate Management Admission Council ( is a nonprofit education organization of leading graduate business schools and owner of the Graduate Management Admission Test (GMAT exam), used by more than 5,700 graduate business and management programs worldwide. GMAC is based in Reston, Virginia, and has regional offices in London, New Delhi and Hong Kong. The GMAT exam -- the only standardized test designed expressly for graduate business and management programs worldwide -- is continuously available at more than 560 test centers in 110 countries. More information about the GMAT exam is available at Please visit