GMAC Media Solutions

Engage, amplify, and stand out to prospective candidates interested in pursuing an MBA or Business Master’s.

Building a strong, healthy and diverse pipeline is a critical issue facing business schools around the world. In a recent survey we conducted of program directors, 79% strongly agreed with the statement that “Increasing the size of the candidate pipeline is an important initiative for my school.” GMAC is now offering a new suite of advertising and marketing tools that enable schools to connect with students early in their exploration and decision-making process. The marketing and advertising tools offer high impact storytelling by combining the savvy writing from BusinessBecause’s editorial staff with the expanded reach of with its 6 million unique visitors to produce custom marketing packages designed to promote your program to highly engaged candidates.

Engage with Candidates Early

Business school programs face more competition for qualified applicants than ever before.

GMAC Media Solutions allows you to tell your story to an engaged community of prospective students through multichannel digital marketing and advertising. Candidates connect with a compelling mix of inspiration and information as they evaluate and select schools, ensuring you engage with them early and throughout their decision-making process.

Our unique set of offerings enables schools to connect with the world’s largest pool of GME prospects early and throughout their decision-making process. 


Content Marketing

Position your brand and create a connection with prospective students through rich storytelling.

Content marketing is a proven engagement tactic from early consideration through to enrollment. Our editorial team will develop and implement a customized content strategy that reflects your school’s distinctive value proposition.

Articles will be published on the BusinessBecause website and social media channels. You also have the option to extend your reach across and GMAC’s social channels.

Native Advertising

Amplify the impact of your content marketing through placement on

Content marketing is super-charged when it's distributed across multiple channels. We have sponsored content advertising opportunities across the site that link back to your article on and can work with you to optimize a distribution strategy to enhance any content marketing solution.

Topic Takeover

Showcase your brand or expertise.

Reinforce your brand positioning or specialization by taking over an industry or trending topic of your choice on We will work with you to create a strategy that will showcase your expertise and reach your target audiences.

Social Media Marketing

Engage with new audiences through our social media channels.

Increase your engagement with candidates on both BusinessBecause and GMAC social media platforms through social posting and promotion. Options include Facebook posts, live events, LinkedIn posts and groups, and paid promotion.

Digital Display Advertising

Enjoy highly targeted brand promotion on is one of the most trusted GME resources across the industry with 6 million unique visitors per year. Your display ads will be featured on well-trafficked pages that effectively connect you to the right candidates.

Email Marketing

Connect with an engaged list of business school candidates.

Email marketing is a powerful way to build strong relationships. Use it to connect with our active and extensive email database through features in weekly publications (BusinessBecause), monthly candidate newsletters (GMAC), or dedicated emails to the BusinessBecause database.

Premium School Profiles

Make a good first impression.

Showcase your school by upgrading to a premium profile on both’s school listings and’s School Search tool. You’ll have access to features like search prominence, rich media content, enhanced event listings, embedded social feeds, and more.

Lead Capture

Gain new leads via BusinessBecause. gets more than 95,000 unique users every month. We’ll help you generate a new source of active leads through multiple data-capture touch points across the BusinessBecause platform. 70% of the people who register on BusinessBecause are unique to the site, making it a valuable source of leads and a complementary service to GMASS™.

Contact Us at or call us at +44 2080 493 301.

Frequently Asked Questions

Why is the Graduate Management Admission Council (GMAC) offering these solutions?

GMAC is committed to helping business school programs with the critical issue of growing their candidate pipeline by providing innovative, data-driven solutions that help connect students and schools.

For more than half a century, we have helped advance the art and science of admissions by offering best-in-class products and services for schools and candidates. As the graduate management education (GME) landscape has evolved, we have adapted and enhanced these services to better serve the industry. GMAC Media Solutions is the next step in this ongoing process. The advertising and marketing tools we now offer will help schools better tell their story and connect with prospective students early and throughout their decision-making process. Our organizational mission is to provide the solutions necessary for schools and candidates to discover and evaluate each other, and we believe that by combining the portal with BusinessBecause’s storytelling capabilities and our respective social media, email and newsletter channels that we can produce potent solutions on behalf of business school programs that face increased competition.

What’s covered under GMAC Media Solutions?

GMAC Media Solutions includes a customizable mix of advertising and marketing opportunities on,, social channels, emails and newsletter properties.

Our solutions include:
  • Content Marketing
  • Native Advertising
  • Topic Takeover
  • Social Media Marketing
  • Digital Display Advertising
  • Email Marketing
  • Premium School Profiles
  • Lead Capture

What is BusinessBecause? What is the relationship with GMAC?

BusinessBecause is an online publisher based in the U.K. They publish daily business school news, applicant advice and career inspiration for a global audience of future business leaders. They have built a solid reputation for helping business schools showcase what makes them unique to candidates and providing valuable information to candidates during their journey to consider graduate management education. features a combination of editorial content, community engagement, and sponsored content. BusinessBecause is a wholly owned subsidiary of GMAC as of April 2018.

What benefits can I expect from GMAC’s Media Solutions?

GMAC Media Solutions offerings are scalable, cost-effective and allow candidates and schools to discover, evaluate, and connect with each other early on in the GME journey. As a GMAC Media Solutions client, you will receive a custom marketing plan that will help your school increase brand awareness and strengthen your positioning through targeted brand exposure.

What’s the best way to get more information, including pricing?

Pricing is tailored to your needs and budget. To learn more about how GMAC can help better connect you with prospective applicants, contact your GMAC Representative or email us at