Upcoming GMAC Webinars

Latest Learnings from the Graduate Management Education community

GMAC presents webinars and virtual discussions to offer the GME community opportunities to connect and learn online.  The webinars and virtual discussions will cover a variety of topics ranging from leading research to best practice discussions relevant to the GME professional.  We look forward to seeing you online.


GMAC Connect Presents: Demystifying privacy in your marketing and advertising campaigns

Are you familiar with the ever-changing privacy regulations and implications? Are your marketing and recruitment campaigns and partners also compliant? Hear directly from Andy Roughton, Managing Director, Media Solutions - GMAC Connect and Kelli Read, Principal, My InHouse Lawyer. Together on April 26th they will help demystify the world of privacy, consent and data management, with a particular focus on what that means for business schools, lead generation and your marketing efforts.

April 26, 2022

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Turning Your Plans for Credentials into Reality

Everyone is talking about “new offerings” in graduate management education ranging from badges to micro-credentials to certificates.  How do you turn that talk into actual implementation at your institution, and how do you continue to plan for the future of alternative credentials?  Join this interactive session as we share some research about why and how business schools are developing credentials in their curriculum. Listen to what one of the original institutions to launch stackable credential programs has done and learned. Explore what is coming in the future and identify new resources to develop your own credential implementation strategy.

May 4, 2022

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GMAC Connect Presents: 5 Things You Need to Know about GMASS in 2022

Join this 45-minute webinar to acquire best practices on how to make the most of your GMASS leads and get the inside scoop on the latest enhancements to candidate profiles with new premium insights! Hear from Christa Johnson-Perkins, Product Director, Marketing Solutions, Paula McKay, Director of Client Success, and gain an understanding from the experts on connecting with prospective candidates and start building your next cohort with qualified candidates through GMASS.

May 10, 2022

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How Has COVID-19 Changed Candidate Preferences? GMAC Prospective Students Survey

Join GMAC Research for an in-depth presentation and discussion of the latest findings of the GMAC Prospective Students Survey. Going beyond the data and insights shared in the new GMAC Prospective Students Survey - 2022 Summary Report, this webinar will explore how prospective students’ preferences for graduate management education (GME) have shifted during the COVID-19 pandemic by comparing more than 6,500 candidate survey responses collected in 2021 to previous years.

May 18, 2022

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GMAC™ Business Fundamentals by Kaplan can help your students prepare for the classroom

Join this webinar to learn about the new Business Fundamentals by Kaplan that is designed to ensure your students have the fundamental quantitative knowledge to hit the ground running before they start your graduate business program. Fundamental courses in Statistics, Accounting and coming soon, Finance, are taught by experts who can relate lessons to real world business scenarios and help candidates quickly master core business topics before their graduate program begins.

May 25, 2022

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