Upcoming GMAC Webinars
Latest Learnings from the Graduate Management Education community
GMAC Professional Development Webinars and Virtual Discussion Forums (VDF) offer valuable opportunities for the GME community to connect online. The webinars and virtual discussion forums are carefully curated to deliver content presented by your peers and industry experts on a wide variety of subjects allowing you to stay abreast of emerging trends, gain valuable insights and practical tips as well as forge connections within the industry.
Virtual Discussion Forum or VDF
The objective of the Virtual Discussion Forum (VDF) is to provide an opportunity for GME professionals to share ideas or specific thoughts around the discussion topic. Discussions are facilitated by the members of the discussion group and participants are encouraged to ask questions, share solutions, best practices and generally contribute to the dialogue. The Virtual Discussion Forum (VDF) is not recorded and provides an open and dynamic platform for participants to engage in real-time conversations without the worry of their interactions being recorded.
Webinars
Webinars are scheduled presentations with a subject matter expert and an opportunity for Q&A. Webinars are recorded for viewing at a later time.
Making It Stick: A Melt-Minimization Series - Virtual Discussion Forum Series
Melt happens—but it doesn’t have to be a mystery. Whether you're recruiting recent undergrads for Specialized Master’s programs, full-time MBA candidates with multiple offers on the table, or working professionals balancing it all, preventing melt takes a tailored, proactive approach. In this three-part virtual discussion series, we’ll dig into the specific melt challenges faced by different program types—and the creative, practical strategies schools are using to keep students engaged from the moment they hit “accept” to the moment they show up on campus (or log in). Each session will feature a panel of experienced voices sharing trends, ideas, and lessons learned, followed by breakout discussions where you can swap insights and explore what’s working in your own context.
Join one, two, or all three sessions in the series:
- Aug 12: Slippery Slope: Catching Specialized Master’s Students Before They Slide
These students are often younger, less experienced, and more uncertain. Learn how schools are building confidence, connection, and clarity to reduce melt.
- Aug 19: Hot Leads, Cold Feet: Tackling Melt in the Full-Time MBA Funnel
With high stakes and fierce competition, full-time MBA admits can waver. Hear how programs are strengthening engagement and keeping momentum alive.
- Aug 21: Life Happens: Keeping Working Professionals from Ghosting
Juggling work, life, and school is no small feat. Explore how to keep this busy segment on track—and excited to start.
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Aug. 12
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Aug. 19
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Aug. 21
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AI is transforming how marketing teams can create content, offering faster production at scale. But how does this affect how prospective candidates discover, trust and engage with your business school? In this session, we’ll explore the impact of AI-generated content on visibility and conversion, and share practical ways to prepare your content for AI-assisted search. A must-attend for anyone shaping marketing strategy in 2025.
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Sept. 16
Register Now
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Putting Plans into Action: What’s Working in GME Marketing - Virtual Discussion Forum
Description TBD
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Sept. 24
Registration opens in Aug
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Key Findings From the Application Trends Survey Webinar
Description TBD
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Nov. 6
Registration opens in Sep
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Year End Review: The Wrap Up: What We Learned and What's Next Webinar
Description TBD
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Dec. 5
Registration opens in Oct
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