Upcoming GMAC Webinars
Latest Learnings from the Graduate Management Education community
GMAC Professional Development Webinars and Virtual Discussion Forums (VDF) offer valuable opportunities for the GME community to connect online. The webinars and virtual discussion forums are carefully curated to deliver content presented by your peers and industry experts on a wide variety of subjects allowing you to stay abreast of emerging trends, gain valuable insights and practical tips as well as forge connections within the industry.
Virtual Discussion Forum or VDF
The objective of the Virtual Discussion Forum (VDF) is to provide an opportunity for GME professionals to share ideas or specific thoughts around the discussion topic. Discussions are facilitated by the members of the discussion group and participants are encouraged to ask questions, share solutions, best practices and generally contribute to the dialogue. The Virtual Discussion Forum (VDF) is not recorded and provides an open and dynamic platform for participants to engage in real-time conversations without the worry of their interactions being recorded.
Webinars
Webinars are scheduled presentations with a subject matter expert and an opportunity for Q&A. Webinars are recorded for viewing at a later time.
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AI is transforming how marketing teams can create content, offering faster production at scale. But how does this affect how prospective candidates discover, trust and engage with your business school? In this session, we’ll explore the impact of AI-generated content on visibility and conversion, and share practical ways to prepare your content for AI-assisted search. A must-attend for anyone shaping marketing strategy in 2025.
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Sept. 16
Register Now
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Content marketing for business schools has entered a new chapter—one where AI isn’t just a tool, but a central force shaping how prospects discover, trust, and engage with your brand. Faster, scalable content creation is now possible, but standing out in a sea of AI-generated material requires more than speed. In this virtual discussion forum, schools will share how they are evolving their content strategies, putting plans into action, and using AI to amplify visibility while protecting authenticity. We’ll explore how changes in search, social platforms, and candidate expectations are reshaping marketing execution—and how you can adapt to drive measurable enrollment results.
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Sept. 24
Register Now
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Key Findings From the Application Trends Survey Webinar
Description TBD
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Nov. 6
Registration opens in Sep
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Year End Review: The Wrap Up: What We Learned and What's Next Webinar
Description TBD
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Dec. 5
Registration opens in Oct
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