GMAC Insight Series 2025
Regional Events for the GME Community: One Day Workshops
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In today’s rapidly evolving graduate management education (GME) landscape, professionals in marketing, recruiting, and admissions are under constant pressure to meet ambitious targets, adopt new technologies, and respond to shifting student expectations—all while navigating increased uncertainty and complexity. In the midst of this professional intensity, it’s easy to lose touch with the deeper reasons we choose this work. What if we could achieve something even more meaningful and sustainable than traditional success? Participants will engage with a research-based framework that defines fulfillment through the lens of purposeful work and meaningful relationships. Through reflective exercises, peer discussion, and practical planning, you’ll learn how to align your daily actions with a more authentic sense of purpose—one that sustains your well-being while amplifying your leadership impact.
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Sept. 26 | Chicago, IL
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Join Ira Bedzow and Melissa Rapp for an engaging and action-oriented session on ethical decision-making in Admissions. This workshop will explore the mounting pressures faced by admissions teams related to evaluation, AI, balancing a class with revenue, and class profile demands from leadership. Ira Bedzow, PhD, will provide an ethical decision-making framework that will be applicable to all levels of professions and can be used far beyond the workplace.
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Oct. 3 | Atlanta, GA
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In today’s competitive landscape, successful admissions leaders must think beyond traditional approaches to fill the class. This highly interactive session empowers GME professionals to adopt an entrepreneurial mindset — embracing agility, innovation, and strategic problem-solving. Participants will explore practical tools to identify yield challenges, generate creative solutions, and apply iterative thinking to drive results. Come ready to think like an entrepreneur in this session where we will collaborate, experiment, and leave with actionable strategies to maximize your class.
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Oct. 10 | Washington, D.C.
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Applied Workshop: Coming Soon
Our team is actively working on programming for this workshop at the Paul Merage School of Business, UC Irvine.
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Nov. 7 | Irvine, CA
Registration coming soon
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About the Workshops:
Join fellow marketing, recruiting, and admissions professionals at this one-day event hosted by GMAC, designed to equip you with the latest insights and tools to stay ahead in the evolving graduate management education landscape.
Bonus Take Homes:
Quick Start Toolkit: Session slides, benchmarking discussions with strategies you can implement.
Regional Intel: Discussion around demographic and policy trends specific to your recruitment territory.
Post Workshop Discussions: Keep the conversation—and solution swapping—alive with peers and GMAC.
The Insight Series turns a single day into sustained strategic advantage.