GMAC Insight Series 2025
Regional Events for the GME Community: One Day Workshops
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In an increasingly competitive landscape, understanding how your school is perceived—and how it stands apart—is critical. This hands-on workshop explores how AI-powered sentiment analysis can help you monitor online conversations, extract references to competitor schools, and identify distinctive brand features. Participants will also experiment with generative AI tools to produce compelling visuals and explore simple, scalable SEO strategies to rapidly create high-performing web pages that boost visibility and engagement. Democratize digital content creation across your team and use data-driven insights to shape a sharper, more differentiated brand narrative.
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July 10 | New York, NY
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In an increasingly dynamic admissions environment, graduate management education leaders must be equipped with the tools and mindset to lead agile, high-performing teams. Join Melissa Rapp, Ed.D., Associate Dean of Graduate Admissions at Emory University’s Goizueta Business School, alongside Goizueta faculty, for a strategic and interactive session focused on optimizing team performance and refining audience engagement strategies. Drawing on real-time recruitment trends, this session will explore how to align team capabilities with institutional goals, improve collaboration, and use data to drive more meaningful candidate interactions. Participants will leave with practical tools, frameworks, and examples to immediately apply in their recruitment operations and leadership approach.
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Aug. 29 | Atlanta, GA
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In today’s rapidly evolving graduate management education (GME) landscape, professionals in marketing, recruiting, and admissions are under constant pressure to meet ambitious targets, adopt new technologies, and respond to shifting student expectations—all while navigating increased uncertainty and complexity. In the midst of this professional intensity, it’s easy to lose touch with the deeper reasons we choose this work. What if we could achieve something even more meaningful and sustainable than traditional success? Participants will engage with a research-based framework that defines fulfillment through the lens of purposeful work and meaningful relationships. Through reflective exercises, peer discussion, and practical planning, you’ll learn how to align your daily actions with a more authentic sense of purpose—one that sustains your well-being while amplifying your leadership impact.
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Sept. 26 | Chicago, IL
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Applied Workshop: Coming Soon
Our team is actively working on programming for this workshop at the Kogod School of Business, American University.
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Oct. 10 | Washington, D.C.
Registration coming soon
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Applied Workshop: Coming Soon
Our team is actively working on programming for this workshop at the Paul Merage School of Business, UC Irvine.
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Nov. 7 | Irvine, CA
Registration coming soon
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About the Workshops:
Join fellow marketing, recruiting, and admissions professionals at this one-day event hosted by GMAC, designed to equip you with the latest insights and tools to stay ahead in the evolving graduate management education landscape.
Bonus Take Homes:
Quick Start Toolkit: Session slides, benchmarking discussions with strategies you can implement.
Regional Intel: Discussion around demographic and policy trends specific to your recruitment territory.
Post Workshop Discussions: Keep the conversation—and solution swapping—alive with peers and GMAC.
The Insight Series turns a single day into sustained strategic advantage.