More Than Just a Pretty Face: gmac.com Sports New Look, New Features, Improved Search and Faster, Even More Relevant Content Delivery

Featuring a fresh new look, vibrant colors, fonts and imagery, including interactive infographics and more video

RESTON, VA--(Marketwire - Mar 29, 2012) - gmac.com, the newly redesigned website of the Graduate Management Admission Council, accentuates the organization's vast array of research, products and services for business education through more accessible and streamlined content and simplified navigation tools.

Featuring a fresh new look, vibrant colors, fonts and imagery, including interactive infographics and more video throughout the site, the new gmac.com is the place to go for schools looking for information and other products and services regarding management education.

"Schools have come to rely on our research and data to make strategic decisions in key areas of their operations," said David Moldavsky, vice president of web strategies at GMAC. "Now we have an improved website that enables them to access more information faster, more easily and in a more relevant ways. Our new uses of interactive content, infographics, video and social networking means that GMAC is applying new digital strategies across all of our properties to the benefit of schools and students."

Other key features of the newly redesigned site include:

  • An all new Research Library with advanced filtering options for research articles and interactive reports.
     
  • Abstracts for all research reports to provide a quick overview and key findings for all research content.
     
  • An improved site search which includes filtering options for search results.
     
  • An interactive map with views of GMAT-Accepting and GMAC Member Schools from around the world.
     
  • New social media channels including our LinkedIn Group for School Professionals, our Twitter feed, and our YouTube Channel.
     
  • Key site content translated into seven different languages.
     

About GMAC and the GMAT exam
The Graduate Management Admission Council (www.gmac.com) is a nonprofit education organization of leading graduate business schools and owner of the Graduate Management Admission Test (GMAT® exam), used by almost 5,400 graduate business and management programs worldwide. GMAC is based in Reston, Virginia, and has regional offices in London, New Delhi and Hong Kong. The GMAT exam -- the only standardized test designed expressly for graduate business and management programs worldwide -- is continuously available at nearly 600 test centers in over 110 countries. More information about the GMAT exam is available at mba.com.