GMAC Prospective Students Survey

Gain insights into candidate decision-making for applying to business schools

For more than a decade, the GMAC Prospective Students Survey has provided the world’s graduate business schools with critical insights into the decision-making processes of people currently considering applying to a graduate management education (GME) program. Its questions – covering a diverse range of topics that impact prospective students’ application and enrollment decisions – provide school professionals with timely, relevant, and reliable market intelligence to inform how they engage with candidates to build their incoming classes. 
This year’s Summary Report continues to explore trends in the candidate pipeline, program preferences, and career goals. It also focuses on new questions added to this year’s survey about first-generation candidates, motivations for pursuing GME, and social issues like sustainability and corporate social responsibility. 

2023 Summary Reports and Resources

2023 Interactive Report

School professionals at GMAT-accepting institutions have exclusive access to the 2023 Interactive Report, which allows you to explore the survey question-by-question and filter the data by a variety of characteristics of prospective business school students.

Access the interactive tool

2023 Data Reports

Overview Reports

Regional Reports

Program Reports

For more past reports, explore our Research Library.