GMAC Prospective Students Survey Gain insights into candidate decision-making for applying to business schools For more than a decade, the GMAC Prospective Students Survey has provided the world’s graduate business schools with critical insights into the decision-making processes of people currently considering applying to a graduate management education (GME) program. Its questions – covering a diverse range of topics that impact prospective students’ application and enrollment decisions – provide school professionals with timely, relevant, and reliable market intelligence to inform how they engage with candidates to build their incoming classes. This year’s Summary Report continues to explore trends in the candidate pipeline, program preferences, and career goals. It also focuses on new questions added to this year’s survey about first-generation candidates, motivations for pursuing GME, and social issues like sustainability and corporate social responsibility. 2023 Summary Reports and Resources 2023 Summary Report 2023 Deans Summary 2023 Infographic 2023 Interactive Report School professionals at GMAT-accepting institutions have exclusive access to the 2023 Interactive Report, which allows you to explore the survey question-by-question and filter the data by a variety of characteristics of prospective business school students. Access the interactive tool 2023 Data Reports Overview Reports Demand for Graduate Business Degrees – Overview Report Post-GME Career Aspirations – Overview Report Regional Reports Asia & Pacific Islands: Regional Demand for Graduate Business Degrees Europe: Regional Demand for Graduate Business Degrees Latin America: Regional Demand for Graduate Business Degrees Middle East & Africa: Regional Demand for Graduate Business Degrees North America: Regional Demand for Graduate Business Degrees Program Reports MBA Programs: Demand & Career Aspirations Business Master's Program: Demand & Career Aspirations For more past reports, explore our Research Library. View the Webinar Join GMAC for a webinar about the candidate pipeline using new findings and longitudinal data from the GMAC Prospective Students Survey. Watch Now! Watch the Video Hear how schools leverage the survey to inform their marketing. Read the Transcript Related Resources Application Trends Survey Corporate Recruiters Survey An Introduction to GMASS GMAC Geographic Trend Reports Profile of GMAT™ Testing Contact Us with Questions