GMAC Partners with Student Engagement Platform Unibuddy to Improve Applicant Experience

Reston, Va. (February 20, 2024) – Today, the Graduate Management Admission Council (GMAC) and student engagement platform Unibuddy have announced a new strategic partnership in Europe, which will improve the applicant experience to business schools by giving more insight to prospective students.

The partnership allows potential business school applicants to easily connect with current student ambassadors from their prospective business schools in Europe via the GMAC website. Applicants will now be able to easily gain a better perspective on all aspects of student life, such as campus life, information about the local area, the nuts and bolts of the program, how to prepare for the GMAT™ exam and so on.

Through this partnership, prospective students can access a fast, genuine response to their questions from someone who has experienced the program first-hand, without having to seek out alumni themselves.

“Business school is such a large investment in time and money, you can never do too much research before making your decision, and though there are many ways to learn about a program, none are better than speaking to someone who is completing it themselves,” says Nalisha Patel, regional director for Europe at GMAC.

“However, it can be incredibly difficult to access this information first-hand from students. The Unibuddy platform makes this process so much easier, ensuring prospective students have the maximum amount of information possible to make a decision about their future. We are delighted to be able to host this platform on our website.”

The website is already visited by tens of thousands of prospective students looking for information on programs and business schools before they apply. The current site hosts toolkits for applicants, research insights, GMAT test taking tips and prep resources, and informative content focused on educating prospective students further before they complete their application.

The Unibuddy add-on increases the information available to applicants further on the site, making and its partner site BusinessBecause even more of a one-stop shop for everything prospective students need to know before applying to business school.

“The most effective way to gain authentic insights into the reality of studying a specific program is through talking to the students who are experiencing it first-hand. Whilst rankings are important to prospective students, they will also seek social proof from current students and alumni to support their decision-making” says Jack Craig, partnerships account director at UniBuddy. “We believe that this partnership with GMAC will make the business school admissions journey more transparent, and ultimately empower applicants to make better informed decisions''.

The new feature of the GMAC website, allowing prospective students to connect with current students can be found here.

About GMAC

The Graduate Management Admission Council (GMAC) is a mission-driven association of leading graduate business schools worldwide. GMAC provides world-class research, industry conferences, recruiting tools, and assessments for the graduate management education industry as well as resources, events, and services that help guide candidates through their higher education journey. Owned and administered by GMAC, the Graduate Management Admission Test™ (GMAT™) exam is the most widely used graduate business school assessment.

More than 12 million prospective students a year trust GMAC’s platforms, including, GMAC Tours, and BusinessBecause, to learn about MBA and business master’s programs, connect with schools around the world, prepare and register for exams, and get advice on how to successfully achieve their business education and career goals. GMAC is a global organization with offices in China, India, the United Kingdom, and the United States.

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