GMASS™ Search Service

Frequently Asked Questions about the Graduate Management Admission Search Service™ (GMASS™) Database.

If the answer to your question does not appear here, please don't hesitate to contact us.


What if my school requires I use a Purchase Order?

You will still be able to reference a PO number on your invoice and receipt. When you download either of these a pop-up will appear with a text box where you can add up to 100 characters.

How can I pay for my GMASS search with a check?

Check payment details: 
Graduate Management Admission Council
Mail Code: 6486
PO Box 7247
Philadelphia, PA 19170-6486
Federal Employer ID: 23-7084339
Attn: Accounts Receivable

How can I pay for my GMASS search with a wire transfer?

Wire transfer* payment details: 
Bank of America 
730 15th St. NW
Washington, DC 20005 
Account number: 0000 1165 0494
Routing number: 026009593
Swift code: BOFAUS3N 

*Please add a US$15 fee for each wire transfer.

How do I add a new payment profile?

  1. Log in to with your username and password.
  2. Click on the My Profile link, located in the upper right corner of the page. 
  3. Click on the Payment Profiles link, located in the main section of the page. 

Will my current payment information be saved in the GMASS system?

For your security, we do not store credit card information in our database, but you may create a payment profile that will recall this information from our secure processing vendors. When you submit a credit card number in the GMASS Workspace, your payment profile is created automatically. You may choose to store the payment profile for future use.

My credit card has expired and I need to update my payment profile. How do I do that?

  1. Go to
  2. Enter your email address and password and click [Submit].
  3. Click the Invoices tab.
  4. In the list of invoices, click Invoice# in the Invoice column.
  5. In the Fee items section, click the [Edit] button next to the Payment Date.
  6. Enter your credit card information.
  7. Click [Save].

GMASS Policy

If I am a GMAT-using school, why was my GMASS subscription inactivated?

Effective July 1, 2019, GMAC has updated our GMASS policy and now will limit GMASS subscriptions to schools who have received at least 10 GMAT score reports either as an annual average over the past 36 months or over the past 12 months as determined by school code – whichever is greater.

The candidate database is comprised of candidates who come to and express an interest in graduate management education (GME) and taking the GMAT exam, with the expectation that their information will be provided to schools who actively engage with GMAC and utilize the GMAT exam as part of their admissions process.

If a school’s status changes and they start receiving the required 10 GMAT scores their GMASS subscription will be reactivated at the beginning of the next quarter.

What if I am a GMAT-using school and my school currently receives more than 10 GMAT scores or more, but suddenly falls below the 10 GMAT scores in a 12-month period, will my account be inactivated?

If you are a school that has received at least 10 GMAT score reports as an annual average over the past 36 months, your school will still be eligible to use the GMASS database. But if your school receives less than 10 GMAT scores within this period, your school will be no longer have access to the GMASS database.

What are the steps I can take to become eligible to use GMASS?

Start accepting the GMAT exam as part of your admissions process for one or more of your programs. Here is a link to more information about how you can leverage the GMAT exam to reach and recruit prospective candidates. 


What data is available on GMASS candidates?

Visit the demograhics section of the Recruit with GMASS page to see the list of all data we capture on candidates.

Candidates share their pre- and post-program industry and function. How can I use this intelligence?

You should use this for segmenting around their future interests or what has spoken to them in the past. If they are in consulting and want to switch to nonprofit, how does your program help with that transition? You can do the individual evaluation by each candidate for personalization or find similar candidates to create unique segments that you can speak to slightly more broadly. Additionally, if you have alumni who work at organizations in the candidate’s desired industry, prioritize them to make the greatest impact.

How do I use GMASS on social media?

You’re welcome (and encouraged) to contact candidates on social media channels such as LinkedIn. You may also create lookalike profiles leveraging the GMASS profile data. Click here to learn how to do this on Facebook and LinkedIn.

How long may I use a GMASS contact?

GMASS data may be used for up to 12 months from the date of purchase. During this time, you have unlimited access to these leads and should contact them at least 7 times to maximize your impact, ideally through multiple channels such as email, social, phone/text, and in person.

My account has been suspended; how can I access my invoice to make a payment?

You can download your invoice by logging into your account clicking on Profile, and then clicking on the invoices tab.

Why does the same name always appear in each search I download?

At the end of every search you download, we insert a seed name to ensure compliance with the GMASS Terms of Use. This seed name is for your protection as it enables GMAC to monitor your communications to GMASS contacts, preventing CAN SPAM and privacy violations. There is no cost to you for the seed name and it should not be removed from your downloaded searches.

I am working with a marketing organization. Can I give them access to our GMASS account to run searches on our behalf?

Yes, third-party service providers may use your GMASS account if they have a signed agreement containing confidentiality and other obligations at least as restrictive as those contained in the GMASS Terms of Use Agreement.

May I survey candidates?

Yes, as long as the survey is school-sponsored and the research study is related to graduate management education

How can I get more help?

If you have questions, feel free to contact GMASS Support at or call us at +1 (703) 668-9606. We can direct your inquiries to the appropriate team member and we’ll get you set up.

Types of GMASS Candidates

What are the types of leads in GMASS?

There are three types of leads in GMASS:
  1. Early Profiles: candidates who opted into GMASS and have only shared minimal information such as name, email address, and their current location, but did not complete their registration
  2. Full Profile leads: Candidates who opted into GMASS with two or more data points
  3. Full Profiles with Score: Candidates who opted into GMASS and have a full profile and have as well as a GMAT test score

Why would a school be interested in purchasing Early Profile leads?

These candidates are highly interested in learning more about graduate management education and the various types of programs available from schools. Since they are earlier in their decision-making process, they are less settled in their choices and more open to new introductions. They are also active in their consideration of business school: roughly half of these candidates have engaged with our free GMAT Prep material. Read this case study of a school that found success marketing to these Early Profiles.

What type of background information do we have about the Early Profile leads?

Due to their early place in the decision-making process, there is limited data available: email address, first name, and location by country, city, and state.

What if an Early Profile lead becomes a Full Profile or Full Profile with Score, will a school receive the update?

Yes, profile upgrades are free with GMASS! To ensure you receive the upgraded profile, select “Purchase names with updated profiles” when finalizing your GMASS search. The updated lead will be included in your download file at that time.


How does GMASS present the consent option for candidates to opt into GMASS?

A candidate is presented with a description of the GMASS service with a checkbox, indicating they would like to be connected with schools and strategic partners of GMAC. We share the details of who can access GMASS, what data is shared, and so on here. Additionally, in the GMASS Terms of Use, we indicate that participating organizations must comply with applicable law, provide you with their contact information, and allow you to change or withdraw your communication preferences. Candidates may change their communication preferences or unsubscribe from GMASS by logging into their account and updating their profile or by contacting GMAC Customer Care. Here are a few relevant sources regarding how the GMASS business respects its candidates:
  1. GMAC's policy around student data usage
  2. GMAC's Code of Ethical Behavior
  3. Candidate's detailed opt-in/legal information
  4. List of participating organizations
  5. GMASS Terms of Use

I'd like a little more guidance on how to get the most out of my GMASS searches and results. Who can I get in touch with?

We’re happy to help! Send us an email at and someone will get in touch with you about a demo, looking at your desired search criteria, and helping you find the most “right-fit” candidates for your recruiting needs.

How can I get more help?

If you have questions, feel free to contact the GMASS Support team at or call us at +1 (703) 668-9606. We can direct your inquiries to the appropriate team member and we’ll get you set up.