The impact of greater flexibility on different segments of GME needs be unpacked since it is nuanced and complex. Building from our core strength of serving the marketing, recruitment, and admission needs of full time, in person GME programs, Market Development teams are now actively collaborating with Online / Hybrid
programs to understand and engage with their target candidate pipeline. Given the continued candidate need for flexibility and schools’ experimentation with new formats of GME, this will be a focus area for Market Development teams in 2022 and onward.
Diversity has long been a priority of business school leaders and is now an urgent imperative as they seek to create classrooms that are truly global, connected, equal, and inclusive.
Globally, leadership, management, and therefore, business school cohorts, need better gender balance and that is a shared goal of all diversity initiatives. GME’s focus has now pivoted to diversity that truly addresses the needs of the future – racial inclusion, non-cognitive skills, and gender parity – and is also rooted in the local context. GME in
situations in large economies such as China and India have different diversity priorities, international talent in the former and women participation in the latter. European schools are seeking to increase women in GME programs, and in faculty positions and leadership. Racial inclusion is the bedrock of GME’s diversity priorities in the US.
At its core, diversity is about addressing any bias that might exist. Fundamental to the building of diversity in a fair, transparent, equitable and sustainable manner without dilution in quality is the data that standardized assessments such as the GMAT™ and Executive Assessment™ provide. Armed with this data, which is reliable, predictive, and valid, schools can make decisions about crafting diverse cohorts for their GME programs, with the certainty that they are creating managers who will contribute to society and the economy. Market Development teams partnered with schools in 2021 to help them discover and learn more about women candidates in markets as diverse as Latin America, East Asia, Middle East and Africa, and schools leveraged GMAC™ services such as The MBA Tour™ and GMASS™ to engage with the Black and LatinX pipeline in the US, and with candidates in the powerhouse economies of the future such as Nigeria, Vietnam and Indonesia.
In 2022, your Market Development teams seek to work ever more closely with your school’s teams to better understand your strategy and goals, and enable your success in discovering, recruiting and admitting your preferred candidate pipeline.