Americas Region Update

Meet the newest members of Market Development team


I hope your fall semester is off to a great start!  As you were bringing in your incoming class, I was welcoming two new staff members to the Market Development team to aid us in our support of schools in the Americas region.

Allow me to introduce to you Anthony Mitchell and Emily Holland.

Anthony Mitchell joined us mid-August as the Director of Market Development.  Anthony brings to GMAC more than 20 years of business development, client servicing and management experience. Prior to becoming a part of the team, Anthony was the Director of Partnerships at Management Leadership for Tomorrow (MLT) in Washington, DC. (Some of you may recognize him from that role.)  He also brings experiences from Catalyst, INROADS, and the banking industry.  In his new role, Anthony will serve as the lead for the school engagement team.  He will also serve as the primary contact for schools in Canada and select schools in the United States.
Also joining us in August as a market development manager was Emily Holland.  Emily comes to us from Hobsons, having spent some time working with key stakeholders and thought leaders in the K-12 marketplace.  She also brings knowledge and experience from the test prep industry, having spent five years with Kaplan as a part of their sales executive team.  Emily will serve schools in the Midwest and Southwest parts of the United States.  She will also work with select schools in Latin America.

Anthony and Emily join two of the hardest working school reps in the industry:  Glenda Lucas and Eric Chambers. If you’ve participated in any of our meet-ups or GMAC 101 sessions this year, you’ve probably met this dynamic duo.  They’ve also been the primary points of contact for all schools while we were rebuilding the team.

Glenda Lucas, senior manager of market development will now work primarily with schools in the Northeast and South.  (Glenda celebrated 15 years with GMAC this past September.)

And Eric Chambers (Market Development Director), who recently completed his 10th year with GMAC, will work with select schools in the United States and all schools in Ohio.

You will notice that I did not announce a “school rep” for the West Coast and Mid-Atlantic. We are still in the hiring process for this role.    (This is a Reston based position, so if you know anyone who might be interested in the role, please forward their contact info.)  If your school is located on the West Coast or in the Mid-Atlantic, feel free to reach out to any member of the team.  We will be more than happy to assist you!

One final note, there are only a couple of Meet-ups remaining in 2016.  Meet-ups are an excellent way to connect with other GME professionals in your region.  If you have staff who were not able to attend Annual Conference, consider sending them to one of the Americas Meet-up.  They’ll have the opportunity to network, share and hear best practices, explore GMAC research tools, and stay abreast of what is happening in the industry.  And in case you weren’t aware- there are no registration fees!  

We hope to see you on the road!