Undergraduate Pipeline Quarterly Update

This semester was filled with new and evolved programs, each designed to expose undergraduates to graduate management education and the GMAT exam.

Undergrad Engagement: Advisors and Ambassadors and Aid – Oh My!

By Christa Johnson

To continue to build bridges with undergrad influencers, GMAC launched an email campaign to faculty and advisors with Gen Z content with positive engagement – over 40 schools downloaded the report! Colleagues on your campuses are clamoring for more information about reaching their Gen Z students and understanding their entrepreneurial mindset. Additionally, GMAC attended the annual NACADA conference in Phoenix, AZ in October where undergrad advisors in and out of the business school were tremendously interested in toolkits to equip both themselves with talking points on graduate business programs and their students with resources. The digital advisor toolkit can be found here. Share with your undergrad business advisors so they can be ready for those conversations.

The GMAT ambassadors have been busy on campus this semester, promoting graduate management education with the second semester of Tuesday Night Trivia, attending fairs and large campus events, conducting classroom and student organization presentations, and getting creative with social media and email distribution. If your institution is actively conducting outreach to undergrads and would like to be considered for inclusion in the On Campus Presence program in Spring 2019, reach out to your GMAC account manager or Key Initiatives Director, Christa Johnson Perkins. In the meantime, check out the Undergrad Recruitment Toolkit for resources and best practices.

Concluding our first semester of GMAC scholarships, two fantastic candidates were chosen as the recipients of $1000 and $2500 towards a graduate business program. Fielding applications from across the US, these candidates wrote original essays answering the question: How can graduate business school transform and improve the world around you?

  • Grand Prize Winner: Rachel Holmes, Chapman University
  • First Prize Winner: Brian Koan Kit Ma, Fordham University

A great big thank you to each of you for sharing these opportunities with the undergrads on your campus.