Understanding the Part-Time Program Candidate

Overview

This research brief aims to guide graduate business schools on engaging prospective part-time students effectively. Part-time candidates have unique needs and preferences, such as flexible schedules or out-sized interest in online and hybrid learning. Understanding these preferences enables GME programs to design tailored solutions, enhancing applications, student satisfaction, and retention.

Quick Facts

• Part-time programs are most popular among women, older candidates, and prospective students from North America and Africa.
• Hybrid program delivery is now preferred over in-person learning among prospective part-time students.
• Part-time candidates are more likely seek leadership and management roles in their careers following GME.