Online and Hybrid Learning: Candidate and Employer Perspectives

Online Perceptions Research Brief

September 2023


The Online and Hybrid Learning Research Brief draws insights from GMAC’s 2023 Prospective Students Survey and the 2023 Corporate Recruiters Survey to highlight candidate and employer perceptions of online programs. With information about candidates from different generations and regions, the brief displays how perceptions of online programs have evolved in recent years.

Quick Facts

  • Globally, women are more likely than male and non-binary candidates to indicate a preference for study in online or hybrid programs (27% of women).
  • Interest in online programs has risen globally since 2019; 16 percent of candidates preferred online in 2019 vs. 22 percent of candidates in 2022. 
  • A plurality of candidates who prefer to study online (37%) are now interested in studying outside their country of citizenship.