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This resource provides school professionals with data and insights to plan and execute program marketing campaigns informed by the GMAC global candidate segmentation model.
This white paper details a study conducted by GMAC in partnership with marketing strategy firm globalsojourn to learn more about the URP recruitment success of for-profit GME programs and what possible implications may be for nonprofit programs in...
GMAC is the owner of the GMAT exam and provider of market intelligence, research, and professional development opportunities that help schools connect with students.
This survey report provides an overview of current employer hiring demand for MBA and business master’s graduates and examines hiring practices and trends by industry and world region.
The mba.com Prospective Students Survey provides insights into the demand for graduate management education.
The GMAC Corporate Recruiters Survey is our annual survey of employers who recruit on graduate management campuses.
This survey report—the second in a series of topical reports based on the results of the 2018 mba.com Prospective Students Survey—presents the findings associated with with candidates’ post-graduate management education career...
Twice a year, the Graduate Management Admission Council collects application data from master’s-level business schools.
Preliminary Application Trends Survey: This short survey collects mid-cycle application volumes during the month of...
Business schools use the Application Trends Survey to gauge market trends, benchmark against other schools and develop strategies, share results, and justify resources.
This survey report—the first in a series of topical reports based on the results of the 2018 mba.com Prospective Students Survey—presents the findings associated with prospective students' preferences for program types, structures, and...