Student Data: Marketing Purposes

Interest-based advertising

We and our partners display interest-based advertising using information gathered about you over time across GMAC and other websites and platforms. This includes our apps. Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave our website, encouraging you to return. They also include ads we think are relevant based on your browsing habits or online activities. These ads are served across the GMAC company family websites and on your social media feeds. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products or other companies’ products. We may use your personal data to identify people with traits similar to yours, so we can display advertisements that may be of interest to them. Where legally required, we get consent to engage in interest-based advertising.

To decide what is relevant to you, we have a legitimate interest in using information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using tracking tools (Google Analytics, HubSpot) and cookies and may share it with social media platforms to help us identify people with similar interests. For example, we or our partners might look at your webinar registration or GMAC website browsing behaviors. We might look at these activities on our platforms or the platforms of others. We work with third parties who help gather this information. For more information on interest-based advertising and to manage your preferences for these activities, see Cookies and Similar Technologies.

Direct Marketing 

We use your personal information, including your Candidate Profile, purchase information, performance information, and your behavior on our websites, to curate and determine how to personalize our communications with you.  We also use it to identify products, events, articles, promotions, research, and services that may be of interest to you, including information and offers from GMAC, schools, and our strategic partners.  Because we use this data to benefit you, and for our legitimate purposes, you have the right to object at any time to our use of your personal information in this way. For information on how to object, click here.

You will receive marketing materials from us if you have requested that information from us.  You may also receive marketing materials, email newsletters, or email promotions from us if you have provided consent that confirms you want to receive marketing messages from us.  Typically, we obtain consent directly from you, but sometimes, where permitted, a third party may obtain consent from you.  You have the right, at any time, to unsubscribe from receiving marketing messages from us. Click here to learn more about unsubscribing from receiving marketing messages. To give you flexibility in your preferences, if you have an account on multiple GMAC Group websites, changing your preferences on one website will not automatically change your preferences on the other websites.  

We may also send you push notifications via a web or mobile application, such as a web browser, if you consent by allowing notifications. If you choose to enable push notifications, we utilize information about your device and engagement with our site to send relevant content and marketing. You can always opt out later by updating your browser or application settings. The process may vary slightly depending on your operating system and browser. To learn more about how we use this information, visit the cookies section of this document. 


We collect your name, email address, entry requirements, and street address (if needed) to administer sweepstakes, contests, and other promotions. Some of these activities have additional rules that could contain additional information about how we use and disclose your personal information, so it is important that you read the additional rules carefully. 

We may share your personal information with third parties who are co-sponsors of sweepstakes, contests and other promotions.  If you are a winner of one of these events, we may publish your name and country of residence in accordance with the applicable laws.  Our promotions may also request or require consent from you to receive marketing communications from GMAC or others.  Click here to learn more about unsubscribing from marketing messages. To the extent that the terms and conditions of the rules concerning the treatment of your personal information conflict with this Privacy Statement, the terms and conditions of the rules apply.

Some of our promotions, such as our refer-a-friend campaigns, allow messages to be sent to someone else through our websites.  When you use this functionality, you are telling us that you are allowed to provide us with your friend’s name and email address, phone number, or other contact information for our use, including sending marketing emails and texts, where permitted by law.


We know many prospective students want to hear about graduate management education directly from current students, alumni, and other prospective students. We have created an ambassador program, where students and former students will share their experience and insights with you and answer certain questions you may have about your GME journey.  To make the ambassadors more accessible to you, we may host on our website, and on a school’s website, a tool through which you can directly communicate with our ambassadors.  We license this tool from a third party, and their privacy policy governs their collection and use of your data associated with using the service.  Your information is shared with us, and our use of this information is governed by this Privacy Statement.  We use this data for the legitimate purposes of monitoring our ambassadors and improving our ambassador program and for other legitimate purposes.  

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