Similar to many websites, GMAC works with service providers to enhance and improve our websites, products, and services. These providers supply tools for traffic monitoring, interest-based advertising, surveys, social media advertising, and email marketing. GMAC uses Google Analytics for this purpose. GMAC monitors site traffic and technical performance to administer our websites, to improve our visitors’ experiences, for research and development of new products and services, evaluate site usage, provide site security, and provide localized content based on geographic location. We collect device identifiers, such as IP address, for this purpose. For privacy-related information related to Google Analytics or to opt-out, please see: https://support.google.com/analytics/answer/6004245.
Responding to Do Not Track Signals
Some browsers provide the ability to send a Do Not Track signal to websites. Our websites do not respond to these signals or similar mechanisms.
Interest Based Advertising
GMAC does not collect tracking information but uses third parties that belong to recognized industry digital advertising initiatives to track and/or deliver ads. These industry associations allow consumers to better control interest based ads and some are listed below with links to their site. We work with service providers (such as Conversant, Quantcast and RocketFuel), to deliver and manage interest based or targeted advertising on our own sites and on other sites that you may visit before or after you visit our site. GMAC and its service providers place web beacons, cookies, and other tracking technologies on our and other sites to track users by device id. Ads are then presented to visitors based on their online behaviors and their actual or presumed commercial interests as indicated by those online behaviors. The service providers that GMAC works with do not collect or access information that directly identifies you (such as your name or email address). These service providers belong to industry associations that allow consumers to better control interest based advertising.
We also use email to send you marketing messages. GMAC uses web beacons to collect data about what content you viewed in an email. If you would like to opt-out of our marketing emails, please visit the website(s) you registered on, gmac.com or mba.com to update your email preferences, or you may do so from each commercial email we send, or you may contact us.
Sharing Information with Advertising Providers
In certain countries, we work with advertising providers, such as Facebook, Twitter, LinkedIn and others and receive audience based data (such as pixel traffic and conversion data) from them based on non-identifiable information such as IP addresses. These providers may collect additional information from you, such as your IP address and information about your browser or operating system, may combine information about you with information from other companies and may place or recognize their own unique cookie on your browser. These cookies may contain demographic or other data in de-identified form. These cookies used by third party advertising technology providers and how they use the information gathered from them will be governed by these companies' privacy policies. To block or limit this activity, see the information below and the Your Access and Choices section in this Privacy Statement.
You may opt out of receiving interest based advertising by visiting the following sites:
As some of the tracking data for interest based advertising is also used for other necessary purposes (such as analytics and fraud detection), opting out of interest based advertising does NOT stop that data from being collected. You will also continue to receive non-interest based advertisements and may not necessarily see fewer ads.
Most web browsers provide controls that allow you to block or delete cookies. Generally, you can go to the Help section on your internet browser and see instructions for blocking or deleting cookies. Please note that certain features that GMAC uses on its websites depend on cookies. If you choose to block cookies, you may not be able to sign in or use those features, and preferences that are dependent on cookies may be lost. Please also note that GMAC or its advertising providers may use web beacons on its or third party websites to allow us to count users who have visited certain web pages and to generate statistics about how our site is used. Web beacons, unlike cookies, cannot be declined. However, setting your browser to decline cookies or prompt you for a response will keep most web beacons from tracking your activity.