Calling All Optimists

Calling All Optimists is a strategic marketing program designed to increase awareness of and preference for GME among prospective business school candidates. The program highlights the value of business master’s degrees and encourages more people to consider GME as a viable option for them. We are building on the learnings from the initial pilots and primary research to deliver sustained advertising and outreach in targeted countries. Leveraging multiple GMAC marketing tools and channels, this initiative is aimed at reaching more people earlier in their journey and helping nurture them through their personal career and ultimately, GME path. 

CAO Infographic