The Student Market by Segment—US Underrepresented Minorities


This presentation reports prospective student motivations and reservations, desired skill development, information sources consulted, school selection criteria, program types considered, average number and location of applications submitted, planned activities during business school, and planned method of finance for respondents who classified themselves within US underrepresented minority groups. Findings presented reflect data from the 2007-08 Registrants Survey. Release date: 2008.