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This resource provides school professionals with data and insights to plan and execute program marketing campaigns informed by the GMAC global candidate segmentation model.
This survey report—the second in a series of topical reports based on the results of the 2018 mba.com Prospective Students Survey—presents the findings associated with with candidates’ post-graduate management education career...
Business schools use the Application Trends Survey to gauge market trends, benchmark against other schools and develop strategies, share results, and justify resources.
This survey report—the first in a series of topical reports based on the results of the 2018 mba.com Prospective Students Survey—presents the findings associated with prospective students' preferences for program types, structures, and...
This brief discusses how student debt loads are likely impacting US candidate decision making and financing plans. It also highlights trends in financial assistance provided by US business school programs, and trends in employer support for...
This paper explores the apparent application stagnation of US part-time MBA programs; highlights shifting candidate needs and approaches some programs have taken to innovate; evaluates the current part-time MBA value proposition; and identifies...
GMAC Research Highlights Webinar featuring b-school trends
Explore trends and uncover tips you can actually use in your decision-making for admissions, program design, and career and alumni services.