Through a wide-ranging examination of GMAC data, the analysis presented in this paper demonstrates that MiM and full-time MBA programs largely serve distinct types of candidates at different stages of their careers and lead to different outcomes. MiM programs, which at most business schools serve pre-experience candidates, help graduates successfully launch their careers, leading them to job opportunities that otherwise might not have been open to them. For these programs, the value proposition of the MiM is grounded in the short-term—it offers pragmatic training and connections needed to start a career. Full-time MBA programs, which generally serve experienced candidates, help graduates accelerate their careers and ascend to roles with increased levels of responsibility and organizational scope. The value proposition of the full-time MBA is in the long term—it provides connections and trains students not necessarily for their first job, but for their second, third, or fourth job after business school. It is recommended that business schools clearly convey this difference in value proposition in marketing materials and recruiters’ person-to-person communications with candidates. The analysis featured in the paper also highlights key differences between the established European MiM market and the emerging US and Asia-Pacific MiM markets.