Global educational attainment is rising. For individuals looking to maximize their personal and professional potential, the knowledge economy allows for a host of attractive options. Such conditions create intense competition among business schools, particularly in the recruitment of top female candidates, early career talent, and members of the Millennial cohort in graduate management education.
This e-report answers the following key questions:
- Are younger students (Early Career or Millennials) and/or women key market segments for my program?
- How does my program’s market share of these groups compare with overall trends?
- What types of outreach and recruiting activities are successful with these groups in today’s market?