2021 Perceptions of Prospective Students on the Value of Admissions Tests

June 2021


A new GMAC survey snapshot of nearly 1,800 respondents shows that more than half of prospective students believe that admissions exams improve reliability, fairness, and transparency in evaluating graduate business school candidates. The data collected through mba.com Prospective Students Survey also highlights the diversity of candidates as their perceptions vary by region of citizenship and by preferred study destination (domestic or international). This data addresses questions raised by schools in the Information Needs Survey released earlier this year. It also provides insights to inform schools as they shape their global recruitment strategy.

Quick Facts

  • Overall, more than half of prospective students agree that graduate business school's use of admission exams enhances transparency, fairness, and reliability of the admissions process. 
  • International candidates are more likely to agree that use of admission exams enhances the transparency and fairness of the admissions process as compared to domestic candidates.
  • More than half of candidates (52%) from Western Europe and 43 percent from the US agree that admissions exams improve reliability in the evaluation of graduate business school candidates.
  • Prospective students from Africa (68%), Central & South Asia (68%), and East & Southeast Asia (64%) are more likely to agree that the use of admissions exams demonstrates the importance graduate business schools place on the quality of their students.