PDF 3,478k Download Download Restricted to: Registered Attendees of the 2011 Annual Industry Conference Overview How can storytelling help you convey your school’s institutional culture? Our expert speaker has a wealth of experience working with both corporations and business schools on exactly this challenge. After introducing the concept of storytelling in marketing and branding, he will share insights into how the technique can influence your candidates’ decisionmaking process and reposition your school in the market.SPEAKER:ANTONIO NUÑEZ, Founder, Story and Strategy