Online Communications: Matching the Media to the Message


A cohesive online presence is a must in today’s socially networked world. However, the overwhelming number of tools available and the need to stay ahead of the trends make it difficult to get your message across. A communications and social media strategist will discuss the latest social media tools and draw on case studies of successful school campaigns, including why they worked well. You will leave with ideas on how to finetune online communications of your own.

MICHAEL STONER, President and Partner, mStoner