Participating in mobile marketing is no longer optional! In this powerful session, you will find out what mobile
marketing is and is not from the author of The Mobile Marketing Handbook. After sharing six ways to provide
value via mobile, she will walk you through the ideal mobile website setup and a variety of text-messaging
campaigns you can undertake. You’ll also learn more about mobile apps and QR codes (those black-andwhite
squares that can be read by a barcode reader app). This session will include real-life examples and
live mobile-marketing demonstrations, so be sure to bring your mobile phone.
KIM DUSHINSKI, President, Mobile Marketing Profits, and CEO, International Mobile Marketing Business Network