The GMAT score-sending data studied for this update reveal two key types of information related to examinees’ geographic program preferences. First is absolute change in the overall number of GMAT score reports that are sent each year, which reflects the physical size of the annual student pipeline. Absolute change tends to fluctuate widely depending on yearly testing volume. The second type of information is relative change, which measures the proportion of total scores sent to a given country or region and reveals structural changes in market share. Relative change is generally more stable over time. Understanding both types of information—absolute and relative—enhances a school’s ability to navigate the student pipeline and recruit effectively.