Prospective Student Views, Volume 2, Issue 1—Analysis of the Business School Recruitment Timeline

2011 Registrant Survey

This report is based on a collection of prospective student briefings highlighting various world regions and topics of interest and is designed to help graduate business schools better understand their audiences.


The Prospective Students Views from Across the Globe report was based on a series of detailed reports derived from the Registrants surveys that are administered monthly to a random sample. Each survey yielded information which provided a detailed portrait of prospective graduate business students though analysis of the data collected.

The typical prospective student spends slightly more than four years in the business school pipeline from first contemplation to the submission process. This report explores the timelines and decision-making of the prospective students by various world regions and characteristics.

This report is designed to assist graduate business schools better understand each audience, inform their recruiting strategies by region, and provide insights that may help in crafting the right marketing messages with the diverse audiences.