This infographic highlights key themes and data points from the GMAC Prospective Students Survey – 2022 Summary Report.
It explores how prospective students’ preferences have shifted during the COVID-19 pandemic based on responses from more than 6,500 individuals worldwide who expressed interest in graduate business education in 2021.
Candidates still see higher value in the in-person experience, but interest in hybrid formats is on the rise.
- 73 percent of candidates disagree that on-campus and online degree programs offer the same value.
The full-time MBA still reigns supreme as the most preferred program type.
- 43 percent of candidates indicate their preferred program type is either a full-time two-year (22%) or one-year (21%) MBA.
Western Europe and the US are still the top international study destinations, but some key candidate markets are now less mobile.
- 73 percent of Central and South Asian candidates prefer to study internationally, down from 89 percent in 2019.