2014 Application Trends Survey Methodology


GMAC conducted the 2014 Application Trends Survey from early June to mid-July 2014. A total of 314 graduate business schools and faculties participated in this survey and submitted data for 748 graduate management programs, including 469 MBA, 259 specialized master’s, and 20 doctoral programs.

This annual survey of business school admission professionals worldwide assesses how application volume at MBA and other graduate management programs compares with that from the same period the year before. The 2014 study was the 15th in the series of GMAC surveys that monitor application trends.