Webinar | How to Use GMASS Names in Your Multi-Channel Marketing Strategy

Learn how to build a successful multi-channel campaign from start to finish.

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Hear directly from the McCombs School of Business at The University of Texas at Austin and BarkleyREI on how to effectively build a successful multi-channel campaign from start to finish.

In this discussion, you’ll discover how to use GMASS leads in your recruiting and marketing campaigns and see examples of how these schools leveraged these leads in their digital marketing strategies, social media, and how they measured and defined ROI.

Topics covered in the webinar include:

  • The advantages of identifying high priority leads.
  • Examples of how to work with GMASS leads in direct outreach.
  • The benefits of using social media channels, such as Facebook and LinkedIn.
  • A review of ROI and the value of admit versus dollars spent on list and media.


Mandy Reyes, Marketing Manager, M.S. Technology Commercialization Program, McCombs School of Business, The University of Texas at Austin 

Stephanie Armbruster, Senior Digital Marketing Strategist, BarkleyREI 


Paula McKay, Director, Product Management, GMASS