Discover the key elements of a successful social media plan. The speakers will use specific examples from different schools to explain social media’s tactical components, such as your content plan and marketing outreach for individual social networking sites. They will discuss collaborating with internal stakeholder groups and making the most of scarce resources when managing your social media campaigns. And they will explore social media’s role in your overall marketing and communications strategy, including the importance of setting realistic goals and measuring results.
STEVEN LUBRANO, Assistant Dean and Chief Operating Officer, Tuck School of Business at Dartmouth, Dartmouth College
DAVID MOLDAVSKY, Vice President, Web Strategy and Operations, Graduate Management Admission Council