GMAC Research - Setting the Stage


GMAC collects a wealth of data on the motivations and preferences of prospective business and management students. Today, thanks to improved data collection and innovative graphic technology, we have new resources available to help you quickly track the mindset of prospective students and better focus your messaging to candidates. This session will explore the concepts that resonate best with the candidates you hope to attract and the optimal time to deliver your messages. As well, this session will review what the GMAC Corporate Recruiters Survey reveals about the expectations of today’s students and employers.