East Meets West - Rise of Western Schools in Asia


Duke University is one of only two US schools that have been allowed to establish an independent legal presence in China. At Duke, this tremendous undertaking is being led by former Fuqua Business School Dean Blair Sheppard. Duke’s campus in China is just one example of the many high-profile business school programs moving into Asia Pacific from North America and Europe. While this movement certainly reflects the world’s growing interest in Asia Pacific as a center of graduate management education, it also raises some important questions. What are the implications for Asian business schools when well-established non-Asian schools develop a strong presence in the region? Blair will share his thoughts on the eastward-migration trend as well as his views on how Asian business schools can strengthen and differentiate their own brands globally.