Profiles of the Pipeline: Graduate Management Education Global Segmentation Study


Report cover with icons overlapping images and the text "Profiles of the Pipeline: Global Graduate Management Education Study"To identify the variation in prospective students’ core qualities and considerations, GMAC partnered with Hanover Research to conduct a survey of 10,000 respondents in 21 countries. Ultimately, the analysis revealed eight well-defined, mutually exclusive segments of candidates with some degree of interest in GME.


Quick Facts

  • Social Impact Champions want to contribute positively to society.
  • Aspiring Entrepreneurs want to own their own business.
  • Family-Focused Achievers want to support their family and make them proud.
  • Wealth Builders want to earn more money.
  • Career Advancers want career options and technical skills.
  • Career Agnostics want to figure out their ideal career.
  • Global Careerists want to study and work abroad.
  • Lifelong Learners want personal growth and development through digital means.