Prospective Students Survey 2011 Survey Report Prospective Students Survey 2011 Survey Report Cover

May 18, 2011


The 2011 Prospective Students Survey explores the motivations, behaviors, program choices, and intended career outcomes of individuals who express a desire to further their education in a graduate business program. From January 2009 to December 2010, nearly 40,000 prospective business school students who registered on offered to share their opinions, preferences, and experiences as they navigated through the process.

Quick Facts

  • Economic conditions may affect volume in the B-school pipeline, but those who register on are dedicated to pursuing a graduate management education.
  • Prospective students submit their first application to business school about 4 years after earning their first degree, on average.
  • In most world regions, prospective students sent applications to both domestic and foreign programs. Canada and the United States were the exceptions, where the majority applied to domestic programs only.