This survey of admission professionals provides information on application volume trends, applicant pool composition, recruitment strategies and marketing channels, acceptance and enrollment rates, enrollment structure, and incoming class size at graduate business schools worldwide. This year, the survey also looked at candidate age and regional distribution of international applicants.
Responses were collected from June–July 2010 and refer to only complete applications received as of June 30, 2010 for the 2010–2011 incoming class. A total of 327 business schools around the world participated with data from 665 graduate management programs
The survey data are best interpreted in the context of economic, social, and political factors that affects the higher education market in general and graduate management education in particular. Consistent with findings from previous years, program type and delivery format yielded profound differences in application trends, applicant characteristics, and admissions practices in this year’s data.