GMAC White Paper Provides In-Depth Analysis of Underrepresented Populations

New report provides admissions professionals with the information and insights to enhance targeted recruitment strategies.

Aug 18, 2016

New GMAC Research

woman in a business school classroom Business schools of all shapes, sizes, and levels of selectivity struggle to recruit incoming classes with levels of diversity at parity with the U.S. population at large. Despite making up 17 percent of the U.S. population and 10 percent of bachelor’s degree-earners in the country, Hispanic Americans represented only seven percent of U.S. citizens who sat for the GMAT exam in testing year (TY) 2015. Similarly, African Americans make up 12 percent of the total U.S. population and 10 percent of bachelor’s degree earners in the country, but represented just eight percent of U.S. GMAT examinees in TY 2015.

As time goes on, and as the country grows more racially and ethnically diverse, business schools will need new, innovative approaches to building incoming classes that reflect the diverse society graduates will lead through their successful careers in business. With that in mind, GMAC researchers Rhonda Daniel and Devina Caruthers have produced an all-new white paper that provides the most in-depth analysis of business school candidates from underrepresented populations ever produced by GMAC.

Titled Understanding Underrepresented Populations in the Business School Pipeline, the white paper highlights information and insights for business schools to devise more effective, data-driven strategies to reach, recruit, and enroll Hispanic American and African American candidates. Through this white paper, admissions professionals can deepen their knowledge of these distinct populations—specifically the unique factors that influence their decision making when it comes to selecting a graduate business program.

Understanding the data landscape and using metrics to segment these specific candidate populations will help schools plan their recruitment efforts and create measures of success for their institutions. To download the full GMAC white paper, visit For additional data on underrepresented populations, download the Key Diversity Statistics reports, which include individual data reports on African Americans, Hispanic Americans, Native Americans, in addition to an overall report for underrepresented populations.