GMAC® Research Report Series
Gain deep insight into a wide range of topics related to graduate management education.
Visit the Research Library to View Additional Reports
Reports in the GMAC Research Library are searchable by topic (e.g., diversity enrollment, employment, admissions and application trends, curriculum insight), content type (white paper, research report, survey report, presentation), year of publication, geographic area, and country. Some reports are available only to GMAT using schools and require login.
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Beyond Demographics: Connecting With the Core Motivations of Business School Candidates
New Release | November 2016
Beyond Demographics: Connecting With the Core Motivations of Business School Candidates presents a market segmentation analysis of the global graduate management education (GME) candidate population. This analysis is based on findings of a GMAC study designed to differentiate segments of GME candidates based on what motivates them to pursue GME and what motivates them to apply to a specific business school. The outcome of the study is seven well-defined mutually exclusive global candidate segments. The insights from this study can enable schools to identify candidate segments they currently attract to their programs, target candidate segments for greater outreach, and communicate to these candidates with motivation-based messaging that inspires them to take action. Download the report.
Two-Part Series About Underrepresented US Populations Offers Approaches to Broaden Appeal to These Growing Markets
In 2016, GMAC published a series of two white papers addressing the growing challenge and opportunities for US business schools to increase the engagement of underrepresented student populations (URPs) in graduate management education (GME). The first paper, Understanding Underrepresented Populations in the Business School Pipeline [August 2016], explores data from GMAC’s mba.com Prospective Student Survey conducted in 2015 among mba.com registrants and details various aspects of two specific US minority populations—African Americans and Hispanic Americans. The second white paper, Increasing Graduate Management Education Diversity: Improving Attraction to Underrepresented Segments [October 2016], offers insights into the URP population and their path to GME. Findings are based on data collected through 84 in-depth online interviews with prospective and current URP students, academic advisors, and parents; and more than 1,200 web-based surveys conducted among URP populations. Both papers offers recommended strategies for business school professionals to broaden their attraction within these cultural segments.
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About the Research Report Series
The Research Report Series is GMAC’s resource for white papers on a wide range of topics, themes, and trends of interest to the graduate management education community. Topics include:
- Current business school students, alumni, and prospective students;
- Curricula review of MBA and business master’s programs, school branding choices, return on investment of MBA programs;
- Population-specific studies on race, ethnicity, and gender and examination of factors that influence their enrollment or success in MBA programs;
- GMAT validity studies that offer in-depth data about GMAT scores that may predict student success in graduate business programs; and
- High-stakes testing innovations and practices and impact of changes in test methodology, test design.
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