GMAC® Research Report Series
Gain deep insight into a wide range of topics related to graduate management education.
For your convenience, our collection of research reports to date is organized by topic as shown below and in the table of contents listing on this page:
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New Release | August 16, 2016
Understanding Underrepresented Populations in the Business School Pipeline
A new white paper, authored by members of GMAC's Research Services Department, examines the shifting US racial and ethnic demographics and projected growth among US minority populations and the challenges—and incentives—these developments pose for US business schools to increase the opportunities for minority students to participate in graduate management education.
The paper provides insights, gleaned mostly from recent GMAC prospective student survey data, about the aspects of these populations that make them distinct—from where they live, to personal pursuits and values, their motivations to pursue graduate management education, and their career goals. The data make clear that a one-size fits all approach to recruiting these students will not produce results needed to make a discernible difference in their enrollment rate. A well-thought-out, segmented marketing approach would take their differences into account. The authors present business school admissions and recruitment professionals with analysis to enhance their outreach strategies for US underrepresented populations. Download the report.
Minding the Gap: Tapping the Potential of Women to Transform Business
Released March 28, 2016
A report by two members of the GMAC Research Services Department reviews recent GMAC survey findings and outside industry reports to present a snapshot of the advances women have made in graduate management education and in business careers. This white paper also spotlights gender pay gaps and diversity gaps in the workplace that impact women’s success in business and can keep them from achieving their full potential in the upper ranks of business leadership. Download the report.
About the Research Report Series
The Research Report Series is GMAC’s go-to resource for white papers on a wide range of topics, themes, and trends of interest to the graduate management education community, which have been authored by GMAC staff and grant awardees of the Management Education Research Institute (MERInstitute). Topics include:
- Current business school students, alumni, and prospective students;
- Curricula review of MBA and business master’s programs, school branding choices, return on investment of MBA programs;
- Population-specific studies on race, ethnicity, and gender and examination of factors that influence their enrollment or success in MBA programs;
- GMAT validity studies that offer in-depth data about GMAT scores that may predict student success in graduate business programs; and
- High-stakes testing innovations and practices and impact of changes in test methodology, test design.
Recent Research Reports [Formatted as downloadable PDFs]
Visit the GMAC Research Library to View Additional Reports
Reports in the Research Library are searchable by various filters including topic (e.g. diversity enrollment, employment outlook, admissions and application trends, curriculum insight), content type (e.g. white paper, research report, survey report, presentation), year of publication, geographic area, and country. Some reports are available only to GMAT using schools and require login.
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