Prospective Student GMAT Prep Profiles

Our prospective student GMAT Preparation Profiles provide insights into candidate demographics related to preparing for the GMAT exam. The snapshots below can help you develop more effective marketing and test preparation tools by providing you with additional, segmented data from our 2017 Prospective Students Survey including: 

  • Candidate Decision Making Timeline
  • Candidate Prep Period and Hours
  • Candidate Usage of Test Prep Companies

Test taker prep timeline

Test taker profile, prep time

Test takers first learn about programs