Marketing with GMASS™

GMASS data adds value to your recruiting and marketing efforts

Whether you’re looking to segment your audience or expand your outreach, GMASS offers the ability to solve for your specific candidate recruiting and marketing needs.

GMASS Benefits

Create Awareness: Share information about new programs for candidates to consider
Target your audience: Create 2,000+ unique combinations of search parameters with over 30 search categories
Get the most up-to-date contacts: Set up recurring searches to reach the newest candidates in our global database and receive automatic results daily, weekly, or monthly
Find the right mix of candidates anytime, anywhere: Access our user-friendly web-based application, which is updated daily
Recruit early: Target GMAT pre-test candidates early in their decision-making process.
Save money: Use GMASS as a cost-effective way to build multi-channel marketing programs

Check out these great GMASS tips and tricks to get started with your marketing campaigns.

Did you know that customized content can help your application process? Learn how to convert your GMASS leads.

Maximize Your Marketing Webinar: Connect and Engage with Candidates Earlier in the Pipeline with GMASS

More Webinars

[VIDEO] Rethink, Revise, Rewrite Webinar: Gain More from GMASS Searches & Email Marketing
[VIDEO] Webinar: An Introduction to GMASS Recruiting

"We use GMASS extensively to get leads in certain areas especially looking at demographics like age, location and work experience. It helps us to do targeted outreach in markets we're not familiar with."

Maryke Luijendijk-Steenkamp, Director Marketing and Admissions, Rotterdam School of Management

More Testimonial Videos

	"I can find the early career students that are unique to our program." Aimee Akimoff Willamette University
	"Using GMASS is very helpful in targeting diverse candidates and finding people from all backgrounds." Stacey Dorang Peeler MBA Admissions Director Penn State
	"I have the opportunity to reach individuals in a very targeted manner." Jeromy Manser Director of Recruitment & Marketing University of Rochester
	"We have a lot of different recruitment goals we are trying to achieve, GMASS allows us to target different kinds of populations of students." Alison Merzel Director, MBA Admissions The Ohio State University
	"GMASS is a terrific tool to find candidates who are a good match for our program." Julie Barefoot Associate Dean of MBA Admissions Emory University
	"We have great attendance at our recruiting events because we are able to reach potential students through GMASS. " Amy Mitson Senior Associate Director of Admissions Dartmouth College
	"GMASS is an integral part of our marketing campaign, it allows us to reach out to potential students and find, based on certain attributes, the people who are most likely to be interested in our program." David Bergheim Director of Marketing University of San Diego
	"GMASS is an excellent tool that allows me access to student data." Makarand Parulkar Faculty Business Director Bond University
	"As we have transitioned to an international focus using GMASS has provided us the opportunity to target prospects from around the world." Tiffany Nelson Associate Director of Graduate Recruiting Georgia State University
	"The first step in my MBA search was to gather information, to do that I opted-in to GMASS and let them come to me. I received emails from schools and that's how I found the school I am at now." Ethan MBA Student
	"GMASS gives me the opportunity to connect with potential applicants. Since we are an American school based in France, our potential applicant pool is quite specific. GMASS allows me to communicate with applicants who have expressed an interest in studying in France." Alison Knight Director of Development & Recruitment International School of Management
	"Using strategic messaging with names purchased through GMASS has been one of USD's most successful marketing tools." Katie Mickle Admissions Director, MBA Programs University of San Diego
	"It's really important to have a diverse candidate pool. GMASS allows us to create filters and lists of names to reach diversity goals." Martha Lua Marketing & Recruiting Claremont Graduate University
	"When I started looking at programs that offered MBA's, I didn't really know where to look. GMASS enabled me to opt-in to schools who were interested in my background." Dan MBA Student

Thank You!

Marketing with GMASS™

GMASS Benefits

Check out these great GMASS tips and tricks to get started with your marketing campaigns.

Maximize Your Marketing Webinar: Connect and Engage with Candidates Earlier in the Pipeline with GMASS

More Webinars

"We use GMASS extensively to get leads in certain areas especially looking at demographics like age, location and work experience. It helps us to do targeted outreach in markets we're not familiar with."

More Testimonial Videos

"I can find the early career students that are unique to our program."

"Using GMASS is very helpful in targeting diverse candidates and finding people from all backgrounds."

"I have the opportunity to reach individuals in a very targeted manner."

"We have a lot of different recruitment goals we are trying to achieve, GMASS allows us to target different kinds of populations of students."

"GMASS is a terrific tool to find candidates who are a good match for our program."

"We have great attendance at our recruiting events because we are able to reach potential students through GMASS. "

"GMASS is an integral part of our marketing campaign, it allows us to reach out to potential students and find, based on certain attributes, the people who are most likely to be interested in our program."

"GMASS is an excellent tool that allows me access to student data."

"As we have transitioned to an international focus using GMASS has provided us the opportunity to target prospects from around the world."

"The first step in my MBA search was to gather information, to do that I opted-in to GMASS and let them come to me. I received emails from schools and that's how I found the school I am at now."

"GMASS gives me the opportunity to connect with potential applicants. Since we are an American school based in France, our potential applicant pool is quite specific. GMASS allows me to communicate with applicants who have expressed an interest in studying in France."

"Using strategic messaging with names purchased through GMASS has been one of USD's most successful marketing tools."

"It's really important to have a diverse candidate pool. GMASS allows us to create filters and lists of names to reach diversity goals."

"When I started looking at programs that offered MBA's, I didn't really know where to look. GMASS enabled me to opt-in to schools who were interested in my background."

Sign Up for a Demo

Thank You!

Marketing with GMASS™

GMASS Benefits

Check out these great GMASS tips and tricks to get started with your marketing campaigns.

Maximize Your Marketing Webinar: Connect and Engage with Candidates Earlier in the Pipeline with GMASS

More Webinars

"We use GMASS extensively to get leads in certain areas especially looking at demographics like age, location and work experience. It helps us to do targeted outreach in markets we're not familiar with."

More Testimonial Videos

"I can find the early career students that are unique to our program."

"Using GMASS is very helpful in targeting diverse candidates and finding people from all backgrounds."

"I have the opportunity to reach individuals in a very targeted manner."

"We have a lot of different recruitment goals we are trying to achieve, GMASS allows us to target different kinds of populations of students."

"GMASS is a terrific tool to find candidates who are a good match for our program."

"We have great attendance at our recruiting events because we are able to reach potential students through GMASS. "

"GMASS is an integral part of our marketing campaign, it allows us to reach out to potential students and find, based on certain attributes, the people who are most likely to be interested in our program."

"GMASS is an excellent tool that allows me access to student data."

"As we have transitioned to an international focus using GMASS has provided us the opportunity to target prospects from around the world."

"The first step in my MBA search was to gather information, to do that I opted-in to GMASS and let them come to me. I received emails from schools and that's how I found the school I am at now."

"GMASS gives me the opportunity to connect with potential applicants. Since we are an American school based in France, our potential applicant pool is quite specific. GMASS allows me to communicate with applicants who have expressed an interest in studying in France."

"Using strategic messaging with names purchased through GMASS has been one of USD's most successful marketing tools."

"It's really important to have a diverse candidate pool. GMASS allows us to create filters and lists of names to reach diversity goals."

"When I started looking at programs that offered MBA's, I didn't really know where to look. GMASS enabled me to opt-in to schools who were interested in my background."

Sign Up for a Demo

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