Maximize Your Marketing: Connect and Engage Candidates Earlier in the Pipeline with GMASS

Group of Business Professionals Working Together

Connect with candidates earlier in the pipeline with the GMASS!

GMAC and Royall & Company, a leader in student recruitment solutions, will discuss proven strategies using GMASS searches to successfully recruit candidates earlier in the business school decision process.

Highlights

  • How GMASS pre-test leads offer you the chance to influence candidates early in the process and get them thinking of your program first
  • Real examples from your peers on how to successfully use GMASS pre-test leads in your marketing communications to engage your prospects
  • A discussion of mba.com prospective survey results and how to use these results to tailor your marketing campaigns
  • A review of GMASS unique search parameters available to help you solve for your specific candidate recruiting and marketing needs

Presenters

Presenters:

Deborah Bibb, Assistant Dean, Admissions, Weatherhead School of Management, Case Western Reserve University
Paula McKay, Director, School Products, GMAC
Jennie Bailey, Associate Principal, Continuing Education Programs, Royall & Company

Moderator: 

James Barker, Market Development Manager, EME, GMAC